Feb
22
Facebook Pages vs. Groups: Which is Best for My Company?
Facebook Fan Page or Facebook Group? It’s the question of the week over here at mRELEVANCE. There are pros and cons to both and the final decision has to come down to what your company needs and wants to gain from its Facebook presence. To help you decide, we’ve come up with a list of pros and cons for each. Feel free to let us know which works best for you and why!
Fan Pages :
- Pro: Can import blog, YouTube, other social networking sites
- Pro: Can create events
- Pro: Can invite all of your friends (and potentially all of your fans) to your events
- Pro: Updates to your wall will appear in the live or most recent news feed
- Con: Can’t Facebook-Email fans
- Con: The page creator cannot leave or un-fan the page (it will be deleted)
- Con: Cannot control who becomes a fan
Groups:
- Pro: Can Facebook-email group members
- Pro: Can control who can join the group
- Pro: Can create events & invite all group members & your friends
- Pro: Group creator can leave the group without deleting it
- Con: Can’t import blog, YouTube or other social networking sites
- Con: Wall updates do not appear in the news feed
Comments
February 22nd, 2010 at 1:49 pm
We have a group for our NCHBA and a fan page for the 21st Century Building Expo. I think the fan page works much better for our needs, especially publicizing activities and events, but unfortunately can’t switch a group to a fan page.
February 22nd, 2010 at 4:37 pm
Thank you for the information! This is great information! We have found that the fan page will work best for us. We meet all of the pro’s with only one con…the page creator. Is there any way that the page creator (or possibly the email it is attached to) can be changed in order to allow another person to maintain from one year to another?