Marketing Sherpa’s latest study shows that lack of knowledge is the biggest barrier to launching a social media marketing program. Lack of experience can create missteps along the way that might scare marketers away from social media.
The second barrier is inability to measure ROI.
Both of these objections are easy to overcome with the right social media agency! Contact mRELEVANCE today to build a social media strategy that works for your company. And, let us show you effective ways to measure the ROI of your campaign. It is all in your tracking report!
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Comments
July 28th, 2009 at 12:51 pm
This recession is much more the reluctant buyers, it’s something that’s compounded with high unemployment, shrinking credit markets, ghost inflation, and changing values. I’m not sure most organizations get it. This could possibly be a big strategic problem. How does this change R&D? Are we in the right marketing channels? The questions go on and on.
Good post.
July 28th, 2009 at 4:45 pm
Thanks for the article. Good stuff!