Marketing Relevance – Make Every Dollar Count
No doubt, budgets have gotten tight. Now more than ever it is important to make every dollar count. Do you know where to spend your marketing dollars?
Have you achieved nirvana? Marketing nirvana = Marketing Relevance. Make sure that you are choosing Relevant strategies for your marketing.
What is your strategy? Who is your target audience? What is the call to action? Are you communicating the right messages to your target market through a medium that is relevant to them? Whether you are communicating through Internet Marketing, Public Relations or Social Media, it is critical that you have a sound strategy for these tactics to work most effectively.
That $50,000 Grand Opening. . . who are you inviting and why? How will you judge the success of the event? Number of attendees, number of leads or actual sales? If you don’t know where you are going, you certainly won’t get there. Let us help you create a marketing plan and work toward nirvana — Marketing Relevance.
Comments
March 26th, 2012 at 12:07 pm
Great article! Knowing your buyer is key, not only in what they are looking for in a home, but also how they communicate. As a builder for the Baby Boomer, we are finding our buyers communication methods stretch from the hand written note to the “tweet”. It is a challenge to connect, but one we seem to be doing well with.