Jul
28
The Buying Process has Changed
Hot off the press. The buying process for large purchases (like homes and other items priced over $25,000) is changing due to the economy. Marketing Sherpa reports, “Marketers who understand buyer behavior will be able to align their selling process with the buying process more effectively.” Virtual events, search engines and Web sites are taking the lead followed closely by social media (blogs and social networking) as well as newsletters.
If you are still struggling to find your way online during these ch-ch-ch-changes, contact mRELEVANCE, we can help!
Comments
July 28th, 2009 at 12:51 pm
This recession is much more the reluctant buyers, it’s something that’s compounded with high unemployment, shrinking credit markets, ghost inflation, and changing values. I’m not sure most organizations get it. This could possibly be a big strategic problem. How does this change R&D? Are we in the right marketing channels? The questions go on and on.
Good post.
July 28th, 2009 at 4:45 pm
Thanks for the article. Good stuff!