More than 300  Internet users recently participated in a survey focusing on the influence social media has on customer care. While less than 33% believe that businesses take customers’ opinions seriously…

• 59.1% use social media to “vent”
• 72.2% research companies’ customer care online
• 74% decide based on others’ shared experiences
• 81% believe online discussions provide consumers a greater voice

This survey information is from the Society for New Communications Research.

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