Archive for October, 2014

Groundbreaking at Lake View Crossing in AcworthRecently, The Marietta Daily Journal and Cherokee Tribune featured different communities built by our client, Fortress Builders. With new homes developing in thriving Cobb County, Fortress Builders is the perfect fit for the articles “Fortress has Community in Acworth” and “Fortress Builders has homes at Three Country Club Communities.”

The Marietta Daily Journal’s “Fortress has Community in Acworth,” highlighted the groundbreaking for the new community, Lake View crossing on August 15. Acworth Mayor Tommy Allegood, city council members and department heads marked the official beginning of development. This community will consist of nine craftsman-style homes featuring two to five bedroom options. Starting at the $270,000s, the homes will include spacious living space, front porches, fireside family rooms, formal dining rooms, master suites with walk-in closets and  gourmet kitchens with granite countertops. Read More→

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Reputation Management WebinarHave you wondered if you are doing everything you can to manage your company’s online reputation? If so, this FREE webinar is for you. Registration is open now for “Managing Your Online Reputation,” the final webinar in a series of six webinars from mRELEVANCE, LLC in 2014. Marketing RELEVANCE Managing Partners Mitch Levinson and Carol Morgan will present “Managing Your Online Reputation” on Tuesday, December 16 from 2 to 3 p.m. ET.

The majority of consumers trust online reviews and endorsements from their friends. In fact, they rely on the Internet for recommendations or confirmations before they make purchasing decisions. Managing your reputation online is critical for businesses of all sizes. Read More→

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Oct
14

Designs that Inspire

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mRELEVANCE design for Traton HomesThe best designs are those that elicit an emotional response. For some, it may have to do with imagery. For others, colors or shapes may be what inspires. The most well-trained eyes may be moved by a design that is well thought-out or one that is so obvious it seemed to happen effortlessly.

Whether the deliverable is a website, print advertisement, brochure or billboard, the ultimate goal is to sell, but each piece has (or should have) very specific sub-goals. Is it to get prospective buyers to make a phone call, fill out a form, go to your website, attend an event or something else? A designer will need to know all of this to create a design that delivers the target message. Read More→

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CRM systemHaving a great customer relationship management (CRM) system is crucial for any company that wants to organize and synchronize its sales, marketing, customer service and technical support. More importantly, it’s beneficial to find a CRM company that understands the way you interact with current customers and how you want to reach prospective customers. When looking for an effective CRM, here are 15 questions to ask prospective companies before investing in one of their systems.

1.    Is the system web-based or desktop software?
Web-based CRMs will allow your sales team to work in the system from anywhere – a huge advantage for today’s “on the go” sales professionals. System updates are typically made by the CRM company. This is easier for most companies; however, it can pose some limitations for businesses with custom requirements. Software-based systems are best for companies with custom requirements. These can be more expensive initially, but they are easier to customize and run in your environment. Ask the right questions so that you set proper expectations for any ongoing maintenance in addition to set-up and installation. Read More→

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Oct
02

Top 15 Pinterest Mistakes

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Pinning mistakesAs with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest.

15: Empty or incomplete boards. Always start a board with at least five pins.
14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your customers, otherwise you risk losing them as followers.
13: Don’t overdo it on the number of boards. This prevents people from following ALL your boards, instead they will just follow one or two of them.
12: Using all of the same type of content. Mix it up! Become a valuable resource to pinners by posting different types of content; always posting the same kinds of pins will become boring to pinners.
11: Using bad photos. Avoid poor quality photos. Make sure they are crisp and repinnable.
10: Going hashtag crazy. Don’t abuse or overuse hashtags. Use them only as necessary and helpful for users. As a general rule, two to three hashtags is plenty per pin. Read More→

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Keystone's Say "I Do" to Your New Home Pinterest ContestSaying “I Do” to a new home is easy with an interactive social media campaign leading the way down the aisle. Recently, mRELEVANCE, LLC launched a Pinterest contest for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. Say “I Do” to Your New Home encourages participants to engage with the builder on Pinterest and to learn more about its wedding program for a chance to win a $250 Bed, Bath and Beyond gift card. The contest ends November 14, and the winner will be announced on November 15, 2014.

“Keystone’s wedding program is unique to the building industry, so we developed a campaign that is just as unique,” explained Carol Morgan, managing partner of mRELEVANCE. Read More→

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Highland HomesmRELEVANCE, LLC announces the next generation of the Highland Homes website, www.highlandhomes.org. Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet.

“For today’s homebuyer, a builder’s website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes’ new website has cool functionality, combined with killer responsive design for a great user experience throughout the entire home buying experience,” said Mitch Levinson, managing partner of mRELEVANCE. Read More→

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Laura Craft

mRELEVANCE is excited to announce that our senior account manager, Laura Craft, was recently elected to the Greater Atlanta Home Builders Association’s Sales and Marketing Council’s (SMC) Board of Directors.

Carol Morgan, managing partner with mRELEVANCE comments, “Laura’s experience at mRELEVANCE makes her the perfect candidate for this position as it has taught her to think about what is in the best interest of new home builders and their staff. Her experience working with various nonprofit boards will serve her well as she tackles her new role as co-chair of the programs and education committee.” Read More→

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Youth purchasing powerWhen it comes to marketing, many companies develop strategies that focus on adult buyers without giving younger audiences a second thought. For years, adults have made  the majority of decisions when it comes to purchases, so it made sense to develop campaigns that focused on their needs and wants. However, new statistics from the 2012 Harris Poll YouthPulse study reveal interesting data that just may have companies changing their tunes.

The 2012 Harris Poll YouthPulse surveyed 250 boys and 250 girls aged eight through 24. Here’s a look at some of the surprising results when it comes to youth as consumers:

  • $211 billion in purchasing power
  • 20 percent of purchases are made online Read More→
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mobile emailAre you reading this from a mobile device? Raise your hand if you are! Chances are if we could see you, at least half would have your hands raised. According to data from a Yesmail Interactive study, 61 percent of consumers view brand emails either on a mobile device or on both mobile and desktop devices. Mobile, defined as both tablets and smartphones, has taken off over the past few years, and has changed the way that marketers think about marketing strategies.

Here’s a look at some important statistics that you should consider if you are marketing a business:

  • 49 percent of all emails are opened on a mobile device
  • The click-to-open (the number of people who clicked on an email after opening it) rate across all industries is 100 percent higher for desktop than mobile Read More→
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