Archive for October, 2012
The Value of Daily Deals
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If your business currently uses a daily deal program, then listen up! This popular concept may be worth more than anyone had anticipated.
Using data from a new study by Chadwick Martin Bailey and Constant Contact, Marketing Charts recently reported an astounding 54 percent of consumers that subscribe to a daily deal program will share a great deal even if they are not a customer of that business. The majority of consumers state they will share the deal because they simply know their friends will like it! Read More→
Connecting Homebuyers to Edward Andrews Homes
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Recently, Marketing Relevance developed a new social media program for Edward Andrews Homes. The program is composed of integrated social networking sites, pay per click ads and an optimized blog, www.eahhomesblog.com.
The blog contains posts about news, incentives, videos and more. In addition, these posts are shared across all social networking platforms. Read More→
You Can Get In For Free, But The Drinks Will Cost You
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Who doesn’t love free? People flock to free drinks, free samples, free events, free anything, really. But, as the old saying goes, there is no such thing as a free lunch. Don’t believe me? Remember those social media sites you thought were free, well technically, they still are, but as time goes on they’re going to start charging you more to play. And, guess what? Because they’ve gotten your business so addicted to their “free samples,” you’ll more than likely fork over the cash. Read More→
Top Five Reasons to Own Your Own Mobile Site
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Recently, we discussed why owning your own database has its advantages over paying for someone else to control your content or using a mobile site ‘included’ in another company’s offer. This post builds off the premise that by controlling your company’s content you control your own destiny. Don’t you want to be in the driver’s seat? Here are the top five reasons you need to own your mobile site.
- Control: By owning your own mobile site, you completely control the user experience on your website. From the URL and content to the search engine optimization (SEO) and branding! Being able to fully control every aspect of your customer’s user experience is critical to your business. Read More→
The Three Little Letters You Need to Know
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Do the acronyms IDX and XML ring a bell? Chances are, if you’re in the real estate or home building industry a little “ding ding ding” noise is going off in your head and you’re thinking “I’ve seen those letters before.” The challenge for most non-technical people in the business is that they really don’t understand these terms and the impact they have on business today. Read More→
Making Heads and Tails of Your New Home Data
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Are you still relying on a third party source to host and maintain all of your precious new home data? While there may be a cost to creating and maintaining your own database, the opportunity cost of not having your own is greater. Read More→
mRELEVANCE Launches Windsong Properties Blog
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mRELEVANCE, LLC is excited to announce the launch of a new blog for Windsong Properties, www.atlantaranchhome.com. This blog features information about all of the builder’s offerings and even active adult trends.
“As another dimension of the website, prospective buyers will be able to learn more about Windsong Properties by reading the blog,” stated Carol Flammer, managing partner of Marketing RELEVANCE. “It is also a great resource for active adults in general, with posts about downsizing, wellness and local events.” Read More→
2012 is the Year of the Website
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With the economy on the rebound, businesses are making sure that they stay in front of consumers where they shop. . . online. Our highly digital society demands that sites look good on personal computers and on mobile devices. As many companies are looking for a fresh, user-friendly look, that performs well in the search engines, they are turning to Marketing RELEVANCE.
Mitch Levinson, managing partner of Marketing RELEVANCE says, “It is a fact that 2012 is the Year of the Website. Our web developers have been busy all year long. We are in the process of launching eight websites within a two month period!”
Make Your Business’ Online Presence Work for You
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With Facebook, Twitter, Pinterest, Google+, LinkedIn and what seems like five million other social networking sites constantly being promoted, it can be hard to choose which ones are right for your business. Just because a social networking site is the newest on the market, does not mean that your business should join. Just like building your business’ website and blog took time, using social media correctly is also time consuming.
Before diving right into a new social networking site, you should consider a few things. First, is anyone even actually using this new site? If the new site is popular among your clients and competitors then it might be worth investing your business’ time, but if not, then don’t waste valuable time and resources. Business’ should also make sure that the site is compatible with their content. For example, joining a photo-sharing site such as Pinterest without having any photos is a waste of time. Finally, businesses also need to consider if the new social networking site offers something unique that will last. Many sites have come and gone either because they were too complicated, too similar to existing sites or one of many other various reasons, so business’ make sure that the new site is not just another passing fad soon to be forgotten. Read More→
The SEO Zoo: Panda, Penguin and What it Means to You!
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With a whole zoo of animal named updates out there, keeping up with Google’s changes to the way they handle search engine optimization (SEO) can be difficult. Recently, the head of Google’s spam fighting team Matt Cutts spoke about their latest updates at the SES San Francisco conference.
The Penguin Update algorithm is the newest one, and therefore still has the most kinks to work out. The update was initially designed to penalize sites that spam Google, but now Google is calling it more of an adjustment which doesn’t reward sites for spam as much as it has in the past. Specifically, certain linking activities that generated credit in the past seem to have been removed.
Cutts eluded to more Penguin updates that will be released in the future, and that they will take time, but they will have a major impact when they are released. However, he says that over time Penguin Updates should become less of a game changer. Read More→
