Archive for October, 2013
mRELEVANCE, LLC announces the next generation of the Highland Homes website, www.highlandhomes.org. Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet.
“For today’s homebuyer, a builder’s website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes’ new website has cool functionality, combined with killer responsive design for a great user experience throughout the entire home buying experience,” said Mitch Levinson, managing partner of mRELEVANCE. Read More→
mRELEVANCE is excited to announce that our senior account manager, Laura Craft, was recently elected to the Greater Atlanta Home Builders Association’s Sales and Marketing Council’s (SMC) Board of Directors.
Carol Morgan, managing partner with mRELEVANCE comments, “Laura’s experience at mRELEVANCE makes her the perfect candidate for this position as it has taught her to think about what is in the best interest of new home builders and their staff. Her experience working with various nonprofit boards will serve her well as she tackles her new role as co-chair of the programs and education committee.” Read More→
When it comes to marketing, many companies develop strategies that focus on adult buyers without giving younger audiences a second thought. For years, adults have made the majority of decisions when it comes to purchases, so it made sense to develop campaigns that focused on their needs and wants. However, new statistics from the 2012 Harris Poll YouthPulse study reveal interesting data that just may have companies changing their tunes.
The 2012 Harris Poll YouthPulse surveyed 250 boys and 250 girls aged eight through 24. Here’s a look at some of the surprising results when it comes to youth as consumers:
- $211 billion in purchasing power
- 20 percent of purchases are made online Read More→
Are you reading this from a mobile device? Raise your hand if you are! Chances are if we could see you, at least half would have your hands raised. According to data from a Yesmail Interactive study, 61 percent of consumers view brand emails either on a mobile device or on both mobile and desktop devices. Mobile, defined as both tablets and smartphones, has taken off over the past few years, and has changed the way that marketers think about marketing strategies.
Here’s a look at some important statistics that you should consider if you are marketing a business:
- 49 percent of all emails are opened on a mobile device
- The click-to-open (the number of people who clicked on an email after opening it) rate across all industries is 100 percent higher for desktop than mobile Read More→
mRELEVANCE, LLC announces the launch of the new Greater Atlanta Home Builders Association (HBA) website www.atlantahomebuilders.com. Designed with members in mind, the new site provides important and timely information that is easily accessible.
Mitch Levinson, managing partner with mRELEVANCE states, “At mRELEVANCE we are dedicated to building and implementing relevant marketing programs; starting with a user-friendly website. I believe the newly improved Greater Atlanta HBA website will become a valuable resource for anyone looking for information about Atlanta home building, including industry professionals and potential home buyers.” Read More→
mRELEVANCE received a silver award at the 33rd annual “The Nationals” National Sales and Marketing Awards for our “Where will Traton Homes Spring Up Next?“ campaign. The Nationals is the nation’s largest competition for sales and marketing professionals and communities and is presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), along with Wells Fargo Home Loans; and pays tribute to superior sales and marketing achievements by individual professionals, homebuilders and associates, and sales and marketing councils.
mRELEVANCE built a brand new website for this custom aquarium installation and maintenance company in November 2012. We produced a fully optimized website around their keywords, and have been building domain authority for the client ever since, resulting in top ranking search results. By August 2013, the site’s search traffic had increased 500 percent, and it was ranked on page one for six keywords.
Just like anything else, public relations has evolved over time. With new technology and the advent of social media, mRELEVANCE has certainly seen huge changes in public relations during the past 13 years.
In fact, here are 13 ways public relations has changed since 2000:
- Interactive News Releases. Your company’s news releases should include photos, videos and links. Without these, it’s just a boring old news release.
- No More Mailing. Today, public relations professionals can forget the stamp when distributing news releases. Instead of mailing them to individual reporters, they are sent via email or online distribution sites. After a reporter publishes the release, show them some love by sharing the link on social media. Read More→
Have you ever read the newspaper and wondered how that company’s news ended up in the paper, but yours didn’t? The answer is public relations. Through successful pitching of well-written news releases and strong relationships with media, your news could be the next headline.
Recently, the Atlanta Business Chronicle released their list of the Top 20 Home Builders in Atlanta and once again, The Providence Group of Georgia, LLC made the list. Based on the number of homes closed in 2012, The Providence Group moved up two spots to No. 6 on this year’s list. In 2012, The Providence Group closed 225 homes. So far in 2013, they are on pace to exceed that number and their success looks to continue in 2014 as they open several new communities throughout metro Atlanta.
In September, The Providence Group distributed a news release about their recent recognition from the Atlanta Business Chronicle and upcoming communities. Following a successful pitch to The Marietta Daily Journal, The Providence Group’s achievement was recognized in the Real Estate Briefly section of the newspaper on Sunday, Sept. 22, 2013. In addition, the newspaper added a blurb about the current communities that The Providence Group builds at in Cobb County.
Over the years, Marketing RELEVANCE has built a solid relationship, on behalf of The Providence Group, with The Marietta Daily Journal, which helps us achieve placement. If you want to see your name in print, let us help build a relationship between your company and the media. Call us today at 770-383-3360 or visit www.marketingrelevance.com to get started on the perfect public relations strategy for your company.
Knowing where to pitch stories is a must. For instance, our client Ashton Woods Homes recently announced that the designer of its new Brookhaven townhomes is an award-winning firm based in Toronto. mRELEVANCE knew that Ashton Woods Homes’ partnership with Cecconi Simone Inc. to decorate the model homes at Savoy at Town Brookhaven would be interesting to local Brookhaven publications, such as the Brookhaven Patch and The Northside Neighbor, but also to surrounding area publications. The Vinings Neighbor, The Sandy Springs Neighbor and the Marietta Daily Journal also picked the story up. Now, the story has spread beyond just Brookhaven, attracting more and more buyers to the community.
If you don’t know where to pitch your stories, contact Marketing RELEVANCE today!