Archive for October, 2013
mRELEVANCE, LLC announces the next generation of the Highland Homes website, www.highlandhomes.org. Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet.
“For today’s homebuyer, a builder’s website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes’ new website has cool functionality, combined with killer responsive design for a great user experience throughout the entire home buying experience,” said Mitch Levinson, managing partner of mRELEVANCE. Read More→
mRELEVANCE is excited to announce that our senior account manager, Laura Craft, was recently elected to the Greater Atlanta Home Builders Association’s Sales and Marketing Council’s (SMC) Board of Directors.
Carol Morgan, managing partner with mRELEVANCE comments, “Laura’s experience at mRELEVANCE makes her the perfect candidate for this position as it has taught her to think about what is in the best interest of new home builders and their staff. Her experience working with various nonprofit boards will serve her well as she tackles her new role as co-chair of the programs and education committee.” Read More→
When it comes to marketing, many companies develop strategies that focus on adult buyers without giving younger audiences a second thought. For years, adults have made the majority of decisions when it comes to purchases, so it made sense to develop campaigns that focused on their needs and wants. However, new statistics from the 2012 Harris Poll YouthPulse study reveal interesting data that just may have companies changing their tunes.
The 2012 Harris Poll YouthPulse surveyed 250 boys and 250 girls aged eight through 24. Here’s a look at some of the surprising results when it comes to youth as consumers:
- $211 billion in purchasing power
- 20 percent of purchases are made online Read More→
Are you reading this from a mobile device? Raise your hand if you are! Chances are if we could see you, at least half would have your hands raised. According to data from a Yesmail Interactive study, 61 percent of consumers view brand emails either on a mobile device or on both mobile and desktop devices. Mobile, defined as both tablets and smartphones, has taken off over the past few years, and has changed the way that marketers think about marketing strategies.
Here’s a look at some important statistics that you should consider if you are marketing a business:
- 49 percent of all emails are opened on a mobile device
- The click-to-open (the number of people who clicked on an email after opening it) rate across all industries is 100 percent higher for desktop than mobile Read More→
mRELEVANCE, LLC announces the launch of the new Greater Atlanta Home Builders Association (HBA) website www.atlantahomebuilders.com. Designed with members in mind, the new site provides important and timely information that is easily accessible.
Mitch Levinson, managing partner with mRELEVANCE states, “At mRELEVANCE we are dedicated to building and implementing relevant marketing programs; starting with a user-friendly website. I believe the newly improved Greater Atlanta HBA website will become a valuable resource for anyone looking for information about Atlanta home building, including industry professionals and potential home buyers.” Read More→
mRELEVANCE created and executed the “Where will Traton Homes Spring Up Next?“ promotion in May 2013. This was an interactive social media campaign in which Facebook users guessed the location of Traton Homes’ next community. Over the 19-day campaign period, Traton Homes received 246 campaign landing page visits and 100 unique guesses on the location of the next community, as well as a 77 percent increase in Facebook traffic.
mRELEVANCE built a brand new website for this custom aquarium installation and maintenance company in November 2012. We produced a fully optimized website around their keywords, and have been building domain authority for the client ever since, resulting in top ranking search results. By August 2013, the site’s search traffic had increased 500 percent, and it was ranked on page one for six keywords.
Just like anything else, public relations has evolved over time. With new technology and the advent of social media, mRELEVANCE has certainly seen huge changes in public relations during the past 13 years.
In fact, here are 13 ways public relations has changed since 2000:
- Interactive News Releases. Your company’s news releases should include photos, videos and links. Without these, it’s just a boring old news release.
- No More Mailing. Today, public relations professionals can forget the stamp when distributing news releases. Instead of mailing them to individual reporters, they are sent via email or online distribution sites. After a reporter publishes the release, show them some love by sharing the link on social media. Read More→
As a kid, every morning my parents would brew a pot of coffee and then read the local newspaper as they enjoyed their first cup of coffee for the day. My mother would start with the local news and my dad with the sports and then they would switch. Fast forward 30 years and how does your breakfast table look? Does the newspaper still crackle as you turn the pages or does reading the newspaper require you to turn on your iPad, tablet or computer?
While the number of people who read traditional print newspapers has slowly dwindled, the number of people reading the digital version continues to grow. Read More→
Google’s newest algorithm update, nicknamed “Hummingbird,” sent shockwaves through the SEO (search engine optimization) world after it was first announced on September 26, 2013. According to Amit Singhal, senior vice president of Google Search, the new Hummingbird update “affected about 90 percent of global searches.” Compare this to the earlier algorithm updates which only affected about 10 percent of searches. It is safe to say this update was huge. More likely than not, Hummingbird affected your website’s rankings or traffic. Read More→