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Facebook advertising has made a lot of changes over the past few months. If you have not tried it before, now may be a good time. Advertising on Facebook is designedwith specific goals in mind such as tracking conversions on a website, creating in-store traffic, capturing phone call leads or securing website traffic with click-throughs. One specific advertising goal is clicks to a website, and when a business runs this type of campaign, it pays per click to the site,… Read More
The Federal Trade Commission (FTC) recently updated the social media guidelines for brands. The recent changes in guidelines include more specific advice on social media marketing compliance, endorsements, testimonials and more. This is the first update to the FTC guidelines since 2010. Brands can expect the FTC to pay more attention to social media marketing activity in the upcoming months. A message from the FTC was given stating, “We have given guidance. You are all on notice.” Make sure to… Read More
Where do you watch videos? Is your answer YouTube? If so, you are in good company. However, it might surprise you to discover that YouTube, the popular video-sharing website that garnered a whopping 1.3 billion monthly active users worldwide in 2014, is currently facing some tough competition! Not surprisingly, the competition is coming from the world’s largest online social network. That’s right, Facebook is hot on the heels of the Google-owned giant. According to a recent survey and market research… Read More
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