The Sisterhood of the Traveling Laptop (Carol Flammer, managing partner of mRELEVANCE, with Kerry Mulcrone, president of Kerry & Co. and Meredith Oliver, president of Meredith Communications) will share how to bundle your homes’ convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman.

Coming to the International Builders Show on Wednesday, February 8 from 1:30 – 3:00 pm, Sister Act 2: The Laws of Attraction, will coach attendees on:
• What women are looking for on your website and how to target them online, as well as how to use Search Engine Optimization techniques to help them find your site first.
• Proven ways to demonstrate your model that emphasize the convenience, benefits and the details that women buyers desire.
• Where women shop, how they think and what makes them purchase.
• The most effective methods of engaging women buyers by using online couponing and social media content that address their lifestyle needs (and how to stop wasting your money on advertising!).

Really learn what women want from the industry’s leading female experts. Add this session to your IBS Show Planner. We’ll see you there!

If you are not getting the most out of social media for your business, you need to register for author and social media expert Carol Flammer’s one hour webinar with GreenExpo365 about social media and the Internet!

Get advice on how to get started with social media, how to make social media a part of your overall marketing plan and how to draw attention to your brand with contests and promotions on social media sites.

Did you know that promotions are great outlets to build brand loyalty among your fans and followers? However, it is all about what you are giving away. Carol will tell what works and what doesn’t.

So, how do you use Facebook or Twitter to grow your business? If you can’t answer this question, the webinar is for you. If you can answer but want more tips, the webinar is for you.

Plus, answer the question on the GreenExpo365 Facebook page or click here for your chance to win a copy of Carol’s book “Social Media for Home Builders: It’s Easier Than You Think”.

Space is limited, so register for this free event by clicking the “Live Webinar” link in the GreenExpo365.com Auditorium early on August 24! The webinar starts at 10 a.m. Pacific or 1 p.m. Eastern.

If you want your social media plan to get attention and improve results, contact the team at mRELEVANCE.

Home Builder Marketing

For many home builders and Realtors, the end goal is clear – sell more homes. But in this constantly evolving market where social networks now play a growing role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?

Join thought leader and home building consultant, Carol Flammer for a webinar on Thursday, June 16 at 2 p.m. eastern for a one hour webinar. She will be joined by Steve Lewkowitz, Professional Services Director for CDC Software. Together they will detail the fundamentals of social CRM.

Attend and walk away with a better understanding of:
• How to get started on developing an effective social media presence
• Gauging the return on investment on your social media efforts
• Ways to tap into the tools and technology available today

To register, click here!

Carol and Mitch will present “Marketing Techniques for Gen X and Y,” on Thursday, July 21 at 9 a.m. followed by “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking,” later that day at 1 p.m.

Look for the popular seminar from the International Builders Show, “Sisterhood of the Traveling Laptop: What Women Want Online & Onsite,” on Friday, July 22 at 10 a.m. A fun-filled seminar, this program will help attendees learn to powerfully communicate their brand message through social media and the Internet to women buyers. Carol and Mitch will be joined by fellow MIRM Kerry Mulcrone to teach attendees how build an effective web presence, draw buyers to communities through social media and dazzle customers in your model home.

Now in its 33rd year, the SEBC is the industry’s leading trade expo and conference in the Southeastern U.S. and Eastern Caribbean. The event provides industry professionals with Business-2-Business networking opportunities, product knowledge and educational programs, like the ones Mitch and Carol will be presenting.

For more information about the 2011 conference, visit the SEBC’s website.

The same is true with new home sales. With low interest rates and many builders offering affordable pricing, homeownership is becoming a viable option for countless new home buyers. Naturally, this leads to fierce competition with many home builders turning to online incentives and contests to drive new homes sales.

If the thought of using your computer for anything other than writing an email makes you hyperventilate, don’t fret. You can join Lasso on Thursday, June 9 at 1 p.m. eastern for a FREE webinar, Can Coupons Generate More New Home Sales with PR and marketing expert Carol Flammer to learn more about how coupons and contests can be used to effectively generate new homebuyer interest and sales. The free coupon is above.

A leading social media expert and the author of “Social Media for Home Buyers: It’s Easier Than You Think 2.0,” Carol’s 30-minute webinar will cover the basics of using online coupons and incentives including:

• Using incentives, contests and coupons to generate leads.
• Developing your social media strategy: What’s in it for your fans?
• Creating a contest strategy for agents: Realtors like contests too.
• Maintaining the loyalty: Keeping the programs going to create referral business.

Need more online couponing help? Contact mRELEVANCE to schedule a one-on-one meeting with Carol Flammer herself where you can develop a full social media program including online couponing and incentives.

NAHB Webinar on May 25 from 2 – 3 p.m. est

Learning Objectives

1) Build a firm foundation for your social media marketing campaign

2)Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office

3) Personalize the home buying experience

For more information or to register, visit this NAHB link.

FREE book with this webinar! Get a complimentary copy of the new edition of Social Media for Home Builders 2.0: It’s Easier Than You Think by Carol Flammer. Please allow 5-10 business days for processing. To learn more about BuilderBooks please visit www.BuilderBooks.com.

For more information on social marketing or for a social marketing consultation, please contact mRELEVANCE.

Carol started blogging well before blogging was cool and will use that knowledge and experience to review today’s hottest social media topics. She’ll then open the floor for questions.

Presented by the Home Builders Association of Middle Tennessee’s (HBAMT) Sales and Marketing Council and Professional Warranty Service Corporation, this seminar will provide attendees with three hours of continuing education credit.

You don’t think you can learn all there is to know about social media in three hours? Well, you’re in luck. Attendees will be eligible to win one of five, 30 minute one-on-one sessions with Carol courtesy of REGIONS Mortgage.

The cost of attendance is $30 for SMC members with an RSVP, $50 for HBAMT members with an RSVP and $75 for non-members with an RSVP.

For more information or to RSVP, call 615-377-9651 ext. 314 or email receptionist@hbamt.net.

Do you need more social media help? You can contact Carol at mRELEVANCE for even more opportunities to “get social.”

Although the name may imply that you must live or work in the city to attend, the 2011 Dunwoody Business Expo has information to help all business owners succeed.

Carol Flammer, mRELEVANCE, LLC’s managing partner will be holding a breakout session from 3 p.m. to 3:30 p.m. to discuss various social marketing strategies to grow your business. For more information or to register for the event, visit the Dunwoody Chamber of Commerce website.

In addition to her speaking engagements, Carol discusses the ins and outs of social media marketing programs in her book, “Social Media For Home Builders: It’s Easier Than You Think.” Through the book, you’ll learn about the different online tools that your competition is already using, and how to implement those tools into your marketing program. Although the book is geared toward home builders the information is applicable to any small business. Carol’s book is available on Kindle from Amazon.

Want even more social media help, or unable to make the Dunwoody Business Expo? Contact Carol at mRELEVANCE to learn more about how to use social media to grow your business.

More and more, businesses are adding a social media component to their marketing plans. Tools such as Facebook, LinkedIn, blogs and Twitter are setting many companies apart from their competitions, and driving more traffic to their sites. Mitch Levinson, mRELEVANCE, LLC managing partner, will present a seminar on Tuesday, March 1 to help attendees use social media and key words to promote their businesses and develop relationships with consumers.

At the end of the session, participants will gain:

• An understanding of how to increase exposure with the use of social media tools
• Information of the different social media tools and what works best based on the individual needs of the business
• A chance to review real-life examples of social media and their influence on the marketplace

If you’re unable to attend the 2011 RESNET Building Performance Conference, contact Mitch at mRELEVANCE to learn more about how implementing social media into your marketing plan can help capture the attention of your customers.

Myers Barnes (Moderator), @MyersBarnes

AtlantaPR: @MyersBarnes takes the stage at #ssr #ibs2011. There is only one way to have fun and that is to make massive money!

mRELEVANCE: @MyersBarnes The quickest way to make more money is to shift your mind – You’re a great sales person!

mRELEVANCE: Learning for the sake of learning is a waste of time, learning for a result is where it is at – @MyersBarnes #ssr #ibs2011

AtlantaPR: @MyersBarnes If information could make you rich, all librarians would be rich! Apply what you learn today. #ssr #ibs2011

AtlantaPR: @MyersBarnes A degree won’t make you rich, the right idea will. Today we are here to get ideas. #ssr #ibs2011

mRELEVANCE: The test remains the same, on the answers have changes – how do I sell more homes, how do I increase my traffic @MyersBarnes #ssr #ibs2011

Meredith Oliver, @CreatingWow

mRELEVANCE: The world moves so fast – 60 million Facebook status updates every day @CreatingWow #ssr #ibs2011

AtlantaPR: One size does not fit all with technology. You get to choose what to use. Buy the right technology for you! @CreatingWow #ssr #ibs2011

mRELEVANCE: @CreatingWowThe phone is still your best communication tool for selling. #ssr #ibs2011

AtlantaPR: 3Tiers of communication – phone, email, text OR communication, information and confimation. @CreatingWow #ssr #ibs2011

mRELEVANCE: @CreatingWow “Let’s give them something to talk about – Write like you talk, have personality, don’t be boring” #ssr #ibs2011

AtlantaPR: Dig deep, look at those coals & walk the fire, don’t let technology stand in the way. Technology = Communication @CreatingWow #ssr #ibs2011

Kerry Mulcrone, @KerryMulcrone

mRELEVANCE: @KerryMulcrone “Think Retail” #ssr #ibs2011

AtlantaPR: Coupons equal currency. It’s like having a stash of cash @KerryMulcrone #ibs2011 #ssr

AtlantaPR: Take them into another world and get them shopping in our models. You want to open up w customers in line. @KerryMulcrone #ibs2011 #ssr

mRELEVANCE: @KerryMulcrone “Tidy your store up, prepare your merchandise so you will be ready when you open” #ssr #ibs2011

mRELEVANCE: @KerryMulcrone “Fill your smart cart-Builder Story, Product Knowledge, Feature/Benefits, Price and Value” #ssr #ibs2011

AtlantaPR: Urgency, Readiness and Willingness – customers need to have. @KerryMulcrone #ssr #ibs2011

mRELEVANCE: @KerryMulcrone “Find the spots where you want the people to be emotionally connected to the model and talk to them there” #ssr #ibs2011

John Palumbo, @JohnPalumbo

AtlantaPR: @JohnPalumbo What’s Your Sales DNA? Most sales people don’t close the sale because of FEAR! #ibs2011 #ssr

AtlantaPR: The power of positive thoughts makes you a STRONG sales person. #ssr #ibs2011 @JohnPalumbo

mRELEVANCE: “87% of sales people do not use numbers in their sales process – go over the numbers with the customer” #ssr #ibs2011

AtlantaPR: You are not going to get rich quick in this business until you learn how to close. @JohnPalumbo #ibs2011 #ssr

mRELEVANCE: @JohnPalumbo “the only way to create urgency is with one-of-a-kind: Feel the fire burn by having the ONLY something. #ssr #ibs2011

mRELEVANCE: @JohnPalumbo “Carpe Closum – Seize the close, 2011 is going to be just fine” #ssr #ibs2011

Bob Schultz, @New_Home_Sales

AtlantaPR: Make sure that social networking does not become social not working @New_Home_Sales #ssr #ibs2011

mRELEVANCE: @New_Home_Sales “A well defined sales process will work – if executed – will work anywhere you speak the same language” #ssr #ibs2011

mRELEVANCE: @New_Home_Sales “Have an attitude of gratitude, look forward to mystery shop and critique” #ssr #ibs2011

mRELEVANCE: @New_Home_Sales “You have to be PHD – Professional, Hungry and Determined” #ssr #ibs2011

Atlanta PR: Third trial close, shame close, establish future appointment, memory anchor point, proactive final close @New_Home_Sales.

mRELEVANCE: @New_Home_Sales “After every lost sale-quick recap, fix the problem and go on with a smile – What would Raj do” #ssr #ibs2011

Van Rose, @VanRose_RW

mRELEVANCE: @VanRose_RW “Possibility Thinking is essential, it is a choice – probably should be your first choice” #ssr #ibs2011

AtlantaPR: Possibility Thinking requires us to stop focusing on the impossible and think one size bigger. Ask What if. @VanRose _RW #ibs2011 #ssr

mRELEVANCE: @VanRose_RW “We are either moving forward in life, or backwards – there is no status quo – it is just the position we are in” #ssr #ibs2011

AtlantaPR: Look for possibilities in EVERY situation. It is what you do with what happens to you that is critical. @VanRose_RW #ssr #ibs2011

mRELEVANCE: @VanRose_RW “You can do anything with Possibility Thinking” #ssr #ibs2011

mRELEVANCE: @VanRose_RW “Do you have the guts to make the choice to empower Possibility Thinking every day” #ssr #ibs2011