Mobile MarketingMarketing RELEVANCE’s own Mitch Levinson will be presenting Mobile Marketing: How to Attract Buyers Using Smart Technology with Kevin Oakley on January 23 at 8:30 a.m. at the 2013 International Builders Show in Las Vegas.

Mobile marketing is HOT right now. This is one of the areas that the Marketing RELEVANCE team is focusing on as the next big thing to help our clients increase sales.

We are in a “gotta have it, know it, see it, get it now” age. Fifty percent of homebuyers own smartphones and are using them to find homes for sale. Are your communities and homes available for viewing on mobile devices? Are you incentivizing and reaching out to mobile shoppers? If not, you are being quickly dismissed by shoppers. Don’t get passed over! This seminar will teach you how to integrate the right technologies into your marketing initiatives. Read More→

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Learn Social Media on a TabletOverwhelmed by the latest piece of technology that you’re supposed to keep up with everyone on? Or, has someone recently informed you that the Android/iPhone in your hand isn’t a cell phone?

Let’s briefly reminisce, years ago it wasn’t habit, rather it was tradition – wake-up, start the coffee, trudge outside to grab the paper and upon returning to the kitchen, the coffee was ready.  News updates were available in the daily paper, and business would start once you arrived at the office.   Read More→

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Keystone Custom HomesmRELEVANCE, LLC is excited to announce the launch of a new social media campaign for Keystone Custom Homes. The company, central Pennsylvania’s largest independent homebuilder, is celebrating its 20th anniversary and called on the integrated marketing agency to develop a new promotion. “20 Ways to Save” provides homebuyers with 20 special coupons on a variety of channels, including Facebook, Twitter, Pinterest and the builder’s website and blog.

“We developed this campaign to promote Keystone Custom Homes’ 20th anniversary, while also providing homebuyers with a way to save while interacting with the builder,” stated Carol Flammer, managing partner of Marketing RELEVANCE. “By positioning a variety of offers on multiple social media sites, buyers have to visit all to get the coupon they want most. This will attract more traffic to each site, and in turn create more interaction.”

Coupons offered in this promotion include upgraded kitchen packages, free appliances, upgraded flooring, $1,000 off home prices and even Read More→

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He Said She Said Lasso WebinarGet your marketing questions answered at the He Said. She Said. webinar presented by Lasso Data Systems on Thursday, May 24 at 1 p.m. EST. Join Carol Flammer and Mitch Levinson of mRELEVANCE for a free, 30 minute webinar that is sure to give your company a boost when it comes to online marketing.

Participants will build a foundation for their social media marketing campaign, learn how to personalize the home buying experience, generate online buzz that will attract prospects to your sales office and gain a better understanding of which social media you should be using. Plus, the expert pair will be answering all of your marketing questions.

The He Said expert, Mitch Levinson, knows all things technical from the backend of your Read More→

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If you loved the Sisterhood of the Traveling Laptop, then you are not going to want to miss Sister Act 2: The Laws of Attraction. This encore presentation returns to dig deeper into how to appeal to the “power of the purse” through the laws of attraction and make sure you are doing everything you can to attract women through your website, social media marketing and onsite presentation.

The Sisterhood of the Traveling Laptop (Carol Flammer, managing partner of mRELEVANCE, with Kerry Mulcrone, president of Kerry & Co. and Meredith Oliver, president of Meredith Communications) will share how to bundle your homes’ convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman.

Coming to the International Builders Show on Wednesday, February 8 from 1:30 – 3:00 pm, Sister Act 2: The Laws of Attraction, will coach attendees on:
• What women are looking for on your website and how to target them online, as well as how to use Search Engine Optimization techniques to help them find your site first.
• Proven ways to demonstrate your model that emphasize the convenience, benefits and the details that women buyers desire.
• Where women shop, how they think and what makes them purchase.
• The most effective methods of engaging women buyers by using online couponing and social media content that address their lifestyle needs (and how to stop wasting your money on advertising!).

Really learn what women want from the industry’s leading female experts. Add this session to your IBS Show Planner. We’ll see you there!

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how to webinar seriewWith Facebook, Twitter, Google+ and more, consumers can use social media to learn more about and interact with brands and companies. Plus, they use social media sites to do this more than any other outlets. Is your brand out there?

If you are not getting the most out of social media for your business, you need to register for author and social media expert Carol Flammer’s one hour webinar with GreenExpo365 about social media and the Internet!

Get advice on how to get started with social media, how to make social media a part of your overall marketing plan and how to draw attention to your brand with contests and promotions on social media sites.

Did you know that promotions are great outlets to build brand loyalty among your fans and followers? However, it is all about what you are giving away. Carol will tell what works and what doesn’t.

So, how do you use Facebook or Twitter to grow your business? If you can’t answer this question, the webinar is for you. If you can answer but want more tips, the webinar is for you.

Plus, answer the question on the GreenExpo365 Facebook page or click here for your chance to win a copy of Carol’s book “Social Media for Home Builders: It’s Easier Than You Think”.

Space is limited, so register for this free event by clicking the “Live Webinar” link in the Auditorium early on August 24! The webinar starts at 10 a.m. Pacific or 1 p.m. Eastern.

If you want your social media plan to get attention and improve results, contact the team at mRELEVANCE.

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FREE Social CRM Webinar

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Home Builder Marketing

Home Builder Marketing

For many home builders and Realtors, the end goal is clear – sell more homes. But in this constantly evolving market where social networks now play a growing role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?

Join thought leader and home building consultant, Carol Flammer for a webinar on Thursday, June 16 at 2 p.m. eastern for a one hour webinar. She will be joined by Steve Lewkowitz, Professional Services Director for CDC Software. Together they will detail the fundamentals of social CRM.

Attend and walk away with a better understanding of:
• How to get started on developing an effective social media presence
• Gauging the return on investment on your social media efforts
• Ways to tap into the tools and technology available today

To register, click here!

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Make it happenlogo 300x250mRELEVANCE, LLC’s managing  partners Carol Flammer and Mitch Levinson will be heading to the Sunshine State! But it’s not all fun in the sun on this trip as the pair is set to speak at SEBC, the Southeast Building Conference. The expo takes place July 21 – 23 in Orlando, Fla.

Carol and Mitch will present “Marketing Techniques for Gen X and Y,” on Thursday, July 21 at 9 a.m. followed by “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking,” later that day at 1 p.m.

Look for the popular seminar from the International Builders Show, “Sisterhood of the Traveling Laptop: What Women Want Online & Onsite,” on Friday, July 22 at 10 a.m. A fun-filled seminar, this program will help attendees learn to powerfully communicate their brand message through social media and the Internet to women buyers. Carol and Mitch will be joined by fellow MIRM Kerry Mulcrone to teach attendees how build an effective web presence, draw buyers to communities through social media and dazzle customers in your model home.

Now in its 33rd year, the SEBC is the industry’s leading trade expo and conference in the Southeastern U.S. and Eastern Caribbean. The event provides industry professionals with Business-2-Business networking opportunities, product knowledge and educational programs, like the ones Mitch and Carol will be presenting.

For more information about the 2011 conference, visit the SEBC’s website.

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FREE Online Couponing Webinar

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Lasso CouponConsumers are coupon savvy. Everyone is looking for the best deal, and they want to share what they find with others. Don’t think so? Just look at the popularity of Groupon, Living Social and Facebook Deals; and all give users the opportunity to share what they find on social networking sites.

The same is true with new home sales. With low interest rates and many builders offering affordable pricing, homeownership is becoming a viable option for countless new home buyers. Naturally, this leads to fierce competition with many home builders turning to online incentives and contests to drive new homes sales.

If the thought of using your computer for anything other than writing an email makes you hyperventilate, don’t fret. You can join Lasso on Thursday, June 9 at 1 p.m. eastern for a FREE webinar, Can Coupons Generate More New Home Sales with PR and marketing expert Carol Flammer to learn more about how coupons and contests can be used to effectively generate new homebuyer interest and sales. The free coupon is above.

A leading social media expert and the author of “Social Media for Home Buyers: It’s Easier Than You Think 2.0,” Carol’s 30-minute webinar will cover the basics of using online coupons and incentives including:

  • Using incentives, contests and coupons to generate leads.
  • Developing your social media strategy: What’s in it for your fans?
  • Creating a contest strategy for agents: Realtors like contests too.
  • Maintaining the loyalty: Keeping the programs going to create referral business.

Need more online couponing help? Contact mRELEVANCE to schedule a one-on-one meeting with Carol Flammer herself where you can develop a full social media program including online couponing and incentives.

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he said she said internet marketing and social mediaInternet marketing experts Mitch Levinson, MIRM and Carol Flammer, MIRM will answer commonly asked questions related to online marketing from two different perspectives. Taking the “He Said” position, Mitch will answer questions from the perspective of how to improve your SEO. From the “She Said” position, Carol will focus on how to create great content that attracts and engages readers from your blog to your Facebook page. This lively discussion is sure to be fun. The team will be accepting questions in advance, so please email them to

NAHB Webinar on May 25 from 2 – 3 p.m. est

Learning Objectives

1) Build a firm foundation for your social media marketing campaign

2)Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office

3) Personalize the home buying experience

For more information or to register, visit this NAHB link.

Council Member Fee: $19.95
NAHB Member Fee: $24.95
Non NAHB Member Fee: $44.95

FREE book with this webinar! Get a complimentary copy of the new edition of Social Media for Home Builders 2.0: It’s Easier Than You Think by Carol Flammer. Please allow 5-10 business days for processing. To learn more about BuilderBooks please visit

For more information on social marketing or for a social marketing consultation, please contact mRELEVANCE.

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