FREE Social CRM Webinar
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Home Builder Marketing
For many home builders and Realtors, the end goal is clear – sell more homes. But in this constantly evolving market where social networks now play a growing role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?
Join thought leader and home building consultant, Carol Flammer for a webinar on Thursday, June 16 at 2 p.m. eastern for a one hour webinar. She will be joined by Steve Lewkowitz, Professional Services Director for CDC Software. Together they will detail the fundamentals of social CRM.
Attend and walk away with a better understanding of:
• How to get started on developing an effective social media presence
• Gauging the return on investment on your social media efforts
• Ways to tap into the tools and technology available today
To register, click here!
mRELEVANCE to Present Social Media Seminars at 2011 SEBC
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mRELEVANCE, LLC’s managing partners Carol Flammer and Mitch Levinson will be heading to the Sunshine State! But it’s not all fun in the sun on this trip as the pair is set to speak at SEBC, the Southeast Building Conference. The expo takes place July 21 – 23 in Orlando, Fla.
Carol and Mitch will present “Marketing Techniques for Gen X and Y,” on Thursday, July 21 at 9 a.m. followed by “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking,” later that day at 1 p.m.
Look for the popular seminar from the International Builders Show, “Sisterhood of the Traveling Laptop: What Women Want Online & Onsite,” on Friday, July 22 at 10 a.m. A fun-filled seminar, this program will help attendees learn to powerfully communicate their brand message through social media and the Internet to women buyers. Carol and Mitch will be joined by fellow MIRM Kerry Mulcrone to teach attendees how build an effective web presence, draw buyers to communities through social media and dazzle customers in your model home.
Now in its 33rd year, the SEBC is the industry’s leading trade expo and conference in the Southeastern U.S. and Eastern Caribbean. The event provides industry professionals with Business-2-Business networking opportunities, product knowledge and educational programs, like the ones Mitch and Carol will be presenting.
For more information about the 2011 conference, visit the SEBC’s website.
FREE Online Couponing Webinar
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Consumers are coupon savvy. Everyone is looking for the best deal, and they want to share what they find with others. Don’t think so? Just look at the popularity of Groupon, Living Social and Facebook Deals; and all give users the opportunity to share what they find on social networking sites.
The same is true with new home sales. With low interest rates and many builders offering affordable pricing, homeownership is becoming a viable option for countless new home buyers. Naturally, this leads to fierce competition with many home builders turning to online incentives and contests to drive new homes sales.
If the thought of using your computer for anything other than writing an email makes you hyperventilate, don’t fret. You can join Lasso on Thursday, June 9 at 1 p.m. eastern for a FREE webinar, Can Coupons Generate More New Home Sales with PR and marketing expert Carol Flammer to learn more about how coupons and contests can be used to effectively generate new homebuyer interest and sales. The free coupon is above.
A leading social media expert and the author of “Social Media for Home Buyers: It’s Easier Than You Think 2.0,” Carol’s 30-minute webinar will cover the basics of using online coupons and incentives including:
- Using incentives, contests and coupons to generate leads.
- Developing your social media strategy: What’s in it for your fans?
- Creating a contest strategy for agents: Realtors like contests too.
- Maintaining the loyalty: Keeping the programs going to create referral business.
Need more online couponing help? Contact mRELEVANCE to schedule a one-on-one meeting with Carol Flammer herself where you can develop a full social media program including online couponing and incentives.
He Said. She Said. Social Media for Home Builders 2.0
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Internet marketing experts Mitch Levinson, MIRM and Carol Flammer, MIRM will answer commonly asked questions related to online marketing from two different perspectives. Taking the “He Said” position, Mitch will answer questions from the perspective of how to improve your SEO. From the “She Said” position, Carol will focus on how to create great content that attracts and engages readers from your blog to your Facebook page. This lively discussion is sure to be fun. The team will be accepting questions in advance, so please email them to mrelevance@gmail.com.
NAHB Webinar on May 25 from 2 – 3 p.m. est
Learning Objectives
1) Build a firm foundation for your social media marketing campaign
2)Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office
3) Personalize the home buying experience
For more information or to register, visit this NAHB link.
FREE book with this webinar! Get a complimentary copy of the new edition of Social Media for Home Builders 2.0: It’s Easier Than You Think by Carol Flammer. Please allow 5-10 business days for processing. To learn more about BuilderBooks please visit www.BuilderBooks.com.
For more information on social marketing or for a social marketing consultation, please contact mRELEVANCE.
Get Social with Carol Flammer
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Are you ready to dive into the wonderful world of social media? Author of the top-selling BuilderBooks, “Social Media for Home Builders, It’s Easier Than You Think” and social marketing visionary Carol Flammer will be at The Regions Center in Nashville, Tenn. on Thursday, April 7 from 9:30 a.m. to 12:30 p.m. to discuss social media strategy.
Carol started blogging well before blogging was cool and will use that knowledge and experience to review today’s hottest social media topics. She’ll then open the floor for questions.
Presented by the Home Builders Association of Middle Tennessee’s (HBAMT) Sales and Marketing Council and Professional Warranty Service Corporation, this seminar will provide attendees with three hours of continuing education credit.
You don’t think you can learn all there is to know about social media in three hours? Well, you’re in luck. Attendees will be eligible to win one of five, 30 minute one-on-one sessions with Carol courtesy of REGIONS Mortgage.
The cost of attendance is $30 for SMC members with an RSVP, $50 for HBAMT members with an RSVP and $75 for non-members with an RSVP.
For more information or to RSVP, call 615-377-9651 ext. 314 or email receptionist@hbamt.net.
Do you need more social media help? You can contact Carol at mRELEVANCE for even more opportunities to “get social.”
Learn Social Marketing Strategies at the Dunwoody Business Expo
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What are you doing to market your business? You may have a website; heard something about blogging, but not exactly sure what it is; got on Facebook once to see what Farmville is all about; and recently discovered that people are “tweeting,” but can’t figure out why making bird noises would promote anything. If this sounds like you, then it’s time to enter the 21st century by attending the 2011 Dunwoody Business Expo on April 21 at the Crowne Plaza Atlanta Perimeter at Ravinia.
Although the name may imply that you must live or work in the city to attend, the 2011 Dunwoody Business Expo has information to help all business owners succeed.
Carol Flammer, mRELEVANCE, LLC’s managing partner will be holding a breakout session from 3 p.m. to 3:30 p.m. to discuss various social marketing strategies to grow your business. For more information or to register for the event, visit the Dunwoody Chamber of Commerce website.
In addition to her speaking engagements, Carol discusses the ins and outs of social media marketing programs in her book, “Social Media For Home Builders: It’s Easier Than You Think.” Through the book, you’ll learn about the different online tools that your competition is already using, and how to implement those tools into your marketing program. Although the book is geared toward home builders the information is applicable to any small business. Carol’s book is available on Kindle from Amazon.
Want even more social media help, or unable to make the Dunwoody Business Expo? Contact Carol at mRELEVANCE to learn more about how to use social media to grow your business.
Mitch Teaches RESNET Attendees Social Media Savvy
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In less than a week, certified energy auditors, raters and qualified contractors and builders will gather to attend the 2011 RESNET Building Performance Conference in Lake Buena Vista, Fla. from Feb. 28 to March 2. The RESNET (residential energy services network) conference will showcase the latest on home energy ratings, residential energy efficiency financing, building performance and business development.
More and more, businesses are adding a social media component to their marketing plans. Tools such as Facebook, LinkedIn, blogs and Twitter are setting many companies apart from their competitions, and driving more traffic to their sites. Mitch Levinson, mRELEVANCE, LLC managing partner, will present a seminar on Tuesday, March 1 to help attendees use social media and key words to promote their businesses and develop relationships with consumers.
At the end of the session, participants will gain:
- An understanding of how to increase exposure with the use of social media tools
- Information of the different social media tools and what works best based on the individual needs of the business
- A chance to review real-life examples of social media and their influence on the marketplace
If you’re unable to attend the 2011 RESNET Building Performance Conference, contact Mitch at mRELEVANCE to learn more about how implementing social media into your marketing plan can help capture the attention of your customers.
mRELEVANCE Live Tweet Recap from Super Sales Rally at #IBS2011
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mRELEVANCE live tweeted during the Super Sales Rally this morning at the International Builders’ Show in Orlando. Great information from great speakers really pumped up the crowd and gave everybody new motivation and tools to do what they do best – sell homes. Did you miss Super Sales Rally? Take a look at some of the highlights from Mitch (@mRELEVANCE) and Carol’s (@AtlantaPR) twitter feeds:
Myers Barnes (Moderator), @MyersBarnes
AtlantaPR: @MyersBarnes takes the stage at #ssr #ibs2011. There is only one way to have fun and that is to make massive money! Read More→
Go Mobile at the Builders Show with the IBS App
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Get more out of your experience at the International Builders Show with the IBS Mobile App. The FREE mobile application includes an interactive show floor plan with GPS tracking, so you won’t get lost between booths! You can browse and choose classes (like the great ones offered by the mRELEVANCE team) and stay in the know with show alerts. It is the perfect way to organize your show schedule!
Here are the features of the App:
Get the app now — downloading it is free and easy!
For iPhone, iPod Touch or iPad users:
- From your phone, go to the iTunes App Store and search for “IBS 2011″ and click on the “free” button to take you to the install screen.
- Download the IBS 2011 app as you would any iPhone application.
For Blackberry, Android and all other phone type users:
- Point your mobile browser to:
m.core-apps.com/IBS2011 - There you will be directed to the proper app download for your device.
IBS: Dealing With Gen Y
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Generations have their own hallmarks – distinct features that set them apart. Are you prepared to sell your new homes to the new generation of home buyers, or manage them in the work force? If you are going to the International Builders Show in January, you’ll want to be sure to attend “Dealing With Gen Y: The Next Generation of Builders, Buyers, Colleagues and Employees.”
During this session, Mitch Levinson, managing partner of mRELEVANCE will be your tour guide to Gen Y along with Steve Lewkowitz of Pivotal Corp and Joe Stoddard of Mountain Consulting Group, LLC.
This session will focus on the types of homes the newest generation of buyers wants to purchase to fit the lifestyles they want to lead. You’ll also learn about the technology they expect to use and the work environment you’ll need to create to attract the best and brightest of this dynamic generation.
You’ll see real-world examples of builders that have adapted their marketing strategies and online presence to serve this new generation of buyers. You’ll also learn how companies are transforming policies and advertising to appeal to the Gen Y job seekers.
This session is offered Thursday, Jan. 13 from 1:30 to 3 p.m. Visit the IBS 2011 website to register for this conference and see all of the other classes offered. Visit this session’s page to add it to your show planner and see the bios of these engaging speakers.
