How Do I Get a Reporter to Know I Even Exist?
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We recently wrote about the importance of having strong relationships with reporters to get our clients “ink.” But obviously, we don’t have one-on-one relationships with every reporter out there.
Sometimes you see an article that’s about a national trend or offers helpful tips, and it includes quotes from someone in the same line of business as you. A quote that you could’ve given if the reporter had just asked you instead. And you really wonder how did they get in THAT article???
We don’t know every reporter on Earth, but there are a few tools that really do help us connect with reporters around the world.
One tool that public relations professionals use is a public relations software subscription/service. Our comprehensive public relations software service has a media database with profiles and contact information of hundreds of thousands of journalists and bloggers, allowing us to build connections with people that we might not have otherwise ever known about. We are also able to share news directly with those contacts as well as publish information online where it can be found by anyone.
Another valuable tool is utilization of an online community that reporters use to find expert sources. Say, for example, you’re a custom home builder. You and your staff could be a great source to reporters writing on topics from construction to design trends to industry changes. The problem is that reporters don’t know you exist. These online communities help reporters find you!
Our staff also has subscribed to an email query service that delivers three emails per day, Read More→
Your Influence Meter 2.0
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Klout, the tool for measuring and leveraging your social media influence, recently released an upgrade to its application programming interface (API) , as well as several new features.
Version two of Klout’s API includes several new features. The site is now “Klout-focused” instead of “Twitter-focused,” meaning that users now have Klout IDs separate from their Twitter handle. This change will help the site spread to more social networks moving forward. The new API is also faster, smoother and touts a new caching system. Finally, since the API is more in sync with Klout’s existing framework, they will be able to release new features more frequently and more easily.
Klout is still in the process of building scoring models for Instagram, Tumblr, YouTube, WordPress.com, Blogger, Last.fm and Flickr, but these services are already integrated into users’ dashboards. Klout is also planning on adding Yelp, Posterous, Disquis, BranchOut, bit.ly, Livefyte and Quora. They are also expected to improve the recently released topics feature and the perks platform.
Klout is a great way for businesses to show customers that they know what they’re talking about. Klout measures influence online using data from social networks. The more engagement and actions your social media posts receive the higher your Klout score Read More→
Keep Out: Employers Not Wanted
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To share or not to share? That is the million dollar question that has been dominating the social media world lately as more and more employers are asking their employees or potential employees to grant them access to their private social media profiles.
A new study from American Pulse reports that 40 percent of people would quit or withdraw their job application if an employer asked for social media passwords, 22 percent did not use social media at all, 10 percent would edit their profiles before handing over access, 16 percent would delete their profiles and only 10 percent would actually hand over the information.
Additional important findings are that 64.2 percent of people would give up their jobs to keep their lives private and 85.5 percent believe that asking for private access to social media sites is an intrusion on their personal privacy. Read More→
How to Make a Profit For Your Big Business on the Web
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These days it’s kind of hard to ignore the Internet. It’s everywhere; from our smartphones, tablets, PCs, laptops and even in traditional advertising. More and more companies are also spending a greater amount of time harnessing the mass reach that the Internet can provide their company. However, using internet marketing to make a profit isn’t always easy.
Here are a few examples of how big businesses are increasing their return on investment using the web:
- Big businesses are constantly monitoring and moving to the areas where consumers are searching and shopping online.
- Most large companies have established a company blog to distribute press releases and news items. Blogs help build SEO and act as a strong communication tactic.
- Facebook and Twitter are a must-have. They are great social media tools for promoting products, services and events, as well as engaging customers in a conversation.
- Big businesses realize that online traffic equals increased profit, especially as online traffic continues to soar. Read More→
mRELEVANCE Launches Highland Homes “Locate It” Page
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mRELEVANCE, LLC is pleased to announce the launch of the new, improved Locate It page on the Highland Homes website, www.highlandhomes.org/locateit.php. The new page features an interactive map of Central Florida with increased functionality allowing buyers to search for homes by city or area.
“We are so excited about the launch of the new Locate It page on the Highland Homes website,” said Kathie McDaniel, vice president of sales and marketing for Highland Homes. “This new search option makes it simple for new home shoppers to find where our communities are located. They simply click on the area where they want to live, and gain easy access to all the information they need.”
The new Highland Homes Locate It page is organized into five general areas where the builder constructs new homes including Orlando, Tampa, North Lakeland, South Lakeland and East Polk. Read More→
How’d They Get in That Article?
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Many of our blog readers, Twitter followers and Facebook fans know mRELEVANCE as a company focused on marketing strategies that revolve around blogging, social media, search engine optimization and website development. You probably know us for our internet savvy staff, staying on the ever-changing, cutting-edge of online marketing. You might picture us sitting in front of our laptops, iPad to our left, smart phone to our right, connected 24/7. And you’re right.
But what you might not know is while we are a bunch of techies living in the world of Yelping, keyword ranking and website analytics; we also know the importance of one-on-one attention, careful media relations strategy and how to differentiate our clients from their competitors in the eyes of the media and the public. What you don’t see is when we turn OFF the email to write a bylined article. Or when we pop out of bed at 3 a.m. because we came up with a great story lead. Or the hours we spend each month scouring through editorial calendars trying to come up with the perfect pitch. Read More→
Me Too: Google Plus Adds Cover Photos
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Google+ says, “Me too” and adds Cover Photos. In an ever changing world of social media, sites are constantly vying to have the latest and greatest thing. However, it seems that one of the newest members, Google+ is playing “Me too” with one of its older predecessors.
This scenario is similar to the one that probably occurred when you were a kid. Whenever Johnny the older boy next door got a new toy, had the most delicious cereal or something equally as envy-inspiring, you had to have one too.
In the latest “I gotta have that too” moment, Google+ has redesigned their site. Just like Facebook, Google+ now has a cover photo section, ribbon of navigation icons across the top of profiles and side of the main page, an increased emphasis on photos and a streamlined design. Also similar to Facebook, the new “explore” section is a news feed of recent activity from those in your circles. There are also other updates to the site including a new Hangouts page, and Read More→
mRELEVANCE Launches Mobile Website for CTBestApts.com
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The homepage of the new CTBestApts.com mobile site
mRELEVANCE is pleased to announce the launch of the new CTBestApts.com mobile website. Created to accommodate an increasing number of users who access the website from mobile devices, the new site gives Connecticut apartment shoppers convenient and easy access to community information from smartphones and tablets.
“As smartphones and tablets become more mainstream in our society, many people are choosing to search for their new apartments on these devices,” said Jason Schlesinger with CTBestApts.com. “We’re excited to now be able to accommodate the needs of these shoppers, making it easier for them to find the information they need quickly.”
The CTBestApts.com mobile site is a compact and comprehensive version of the apartment communities’ main website. It provides general information about CTBestApts.com apartment communities in Stamford, Branford, Norwalk and Hamden including home and community descriptions, contact information, photos, directions and amenity information. Additionally, the mobile website is fully integrated with CTBestApts.com’s social media sites including Twitter, YouTube and Facebook. Read More→
Generation Translation
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With the housing market on the rise again and social media gaining an even greater presence in the business world, knowing just who you’re targeting and how to reach them effectively has become increasingly important. Currently, two of the largest generations in history are in the housing market at the same time, and they both have their separate wants and needs. These generations are the Baby Boomers and Generation Y.
The Baby Boomer generation is considered to be the 76 million people who were born in the period between 1946 and 1964. This generation grew out of a period of dramatic social change. They were the first generation to experience rock n roll and broadcast television, but they also experienced de-segregation and Vietnam.
Generation X are the 41 million people who were born between the early 1960s through the early 1980s. People in this generation tend to be individualistic and skeptical. They are considered the MTV generation, and they are highly educated. This makes them not brand loyal or receptive to traditional advertising methods.
The 80 million people born between 1979 and 1994 make up Generation Y. This generation is highly dependent on team work, and they have a deep trust for authority. They are influenced by the War on Drugs and September 11, 2011. They are more socially liberal, and are constant communicators who are connected Read More→
mRELEVANCE Launches KM Homes Blog
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mRELEVANCE is pleased to announce the launch of the KM Homes blog, www.kmhomesblog.com. The blog features up-to-date news including information about all of their Atlanta area communities including grand openings, close-outs, current promotions and videos.
“KM Homes’ blog is the base for their social media program,” stated Carol Flammer, managing partner of Marketing RELEVANCE. “The site allows homebuyers to easily find out more details about homes, communities and promotions.” Additionally the blog feeds the builders social media pages such as Facebook and Twitter.
Posts are organized by News, Locations, Promotions and Videos. The blog helps prospective buyers learn even more information about all that KM Homes has to offer. There is also a featured home section that highlights a specific home for sale. Additional blog features include a subscription option to receive updates when new stories have been posted, links to Read More→
