Get Ready to Be Back in the Black in 2012!
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Join some of the industry’s top sales professionals at the most powerful sales seminar of your career, the 2012 International Builders Show’s Super Sales Rally: Back in Black.
Back in Black will be held on Thursday, February 9 from 9 a.m. to 11:30 a.m. This will be the biggest, best and boldest sales education event of the year, designed to provide proven techniques and strategies that lead to immediate results.
And mRELEVANCE’s own Mitch Levinson, MIRM, managing partner, will be making a cameo appearance at the event. He will deliver a transformational experience, teaching critical skills for closing the sale, building relationships and prospecting for new business.
The Super Sales Rally’s presenters Melinda Brody, Kerry Mulcrone, Meredith Oliver and John Palumbo, will give expert advice in how to manage tough objections and keep pace with the latest technology innovations.
Learning Outcomes include:
• How to stay focused, positive and results-oriented – even when everything around you is distracting, negative and full of obstacles.
• Ways to use online marketing and other new technology for personal branding and staying ahead of the competition – even if you’re on a shoestring budget.
• Sure-fire tips for overcoming buyers’ indecision and moving them toward a sale by understanding their buying process and helping them see it as a win-win scenario.
• How to eliminate the fear of closing by hearing best practices in closing techniques that will light a fire within the buyer, and also learn when (and how) to ask closing questions.
Mark your calendar and do not miss this opportunity! Visit the www.BuilderShow.com website to learn more about the Super Sales Rally, other sessions or for registration or other conference information.
Be honest. Are you (and/or your sales and marketing staff) using a single-shot, two-birds-with-one-stone approach to reaching your buyers? We all know that’s not the most effective way to make a positive impact on our consumers, but what is the best way?
Learn from industry experts how exactly to speak to all of your customers, from the Gen Y-ers to the Boomers. Interaction with each generation of buyers is different, but you can find out what these buyers are looking for in a home builder and what they want in their homes, at “Generation Translation: Sales, Communication and Marketing techniques that work for buyers from Gen Y to Boomers;” an educational session at the 2012 International Builders Show in February.
The session promises to be a hands-on, fun-filled and action-packed seminar that will shift your thinking about communication and marketing techniques. Learn to communicate your brand message effectively through social media and the internet across each target market, by tailoring your message and form of communication appropriately for each demographic.
Presented by Mitch Levinson, managing partner of mRELEVANCE, Steve Lewkowitz from the Pivotal Corp and Zach Schabot of Go Realty, the session will provide the following learning outcomes to attendees:
• Understand the relevant online marketing tools for your audience
• Communicate effectively through social media to increase qualified traffic to your sales center
• Learn new and effective sales skills to enhance the customer experience
• Incorporate technology into the sales process for higher conversion ratios
• Integrate your entire message and brand effectively to your target demographic market
Be ready to participate, this is not your old-fashioned lecture; we’ll use role-play to learn how to build a strong brand, integrate technology into your process and effectively communicate your message in order to meet the demanding expectations of today’s and tomorrow’s homebuyers.
Add this session to your calendar, Friday, February 10, from 1:30 – 3:00 p.m. For information about other sessions or for conference registration details and other information about IBS 2012, visit the IBS website.
IBS 2012: Blogging to Build Traffic: Online and Onsite
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What builder or sales person doesn’t want more online and onsite traffic? One tried and true, efficient way to get more buyers into your communities is through an effective blog. When built and utilized appropriately, a blog can serve as the engine of your social media program, improving your search engine optimization, enhancing customer interaction and increasing sales. Remember, B – L – O – G stands for Better Listings On Google.
Join industry experts at the 2012 International Builders Show at “Blogging to Build Traffic: Online and Onsite,” a special education session that will cover the basics of setting up a self-hosted WordPress blog, how to incorporate keywords into your content, the power of social media campaigns and tracking Return on Investment.
Presented by home builder marketing professionals, Carol Flammer, MIRM and Mitch Levinson, MIRM, managing partners of mRELEVANCE, with Highland Homes Vice President of Sales and Marketing Kathie McDaniel, the session will be held Thursday, February 9 from 1:30 – 3:30 p.m., and will include case studies on blogging and demonstrate how a well-built social media strategy can contribute to increased sales. One example shows how 22% of a builder’s onsite traffic is directly attributed to its social media program.
Learn how to increase your referrals, leads and sales with a highly optimized blog at “Blogging to Build Traffic: Online and Onsite,” which promises to deliver the follow learning outcomes to attendees:
• Gain insights into the power of well built, strategic social media campaigns
• The basics of setting up a self-hosted WordPress blog
• Using your blog effectively with content that incorporates keywords that will maximize your online visibility with search engines and allows you to engage and interact with consumers
• Gauging ROI (return on investment) – learn which metrics are the most important
Add this real-world, highly informational session to your schedule of classes to attend at IBS. We hope to see you there!
Coming Soon to IBS 2012: Sister Act 2: The Laws of Attraction
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If you loved the Sisterhood of the Traveling Laptop, then you are not going to want to miss Sister Act 2: The Laws of Attraction. This encore presentation returns to dig deeper into how to appeal to the “power of the purse” through the laws of attraction and make sure you are doing everything you can to attract women through your website, social media marketing and onsite presentation.
The Sisterhood of the Traveling Laptop (Carol Flammer, managing partner of mRELEVANCE, with Kerry Mulcrone, president of Kerry & Co. and Meredith Oliver, president of Meredith Communications) will share how to bundle your homes’ convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman.
Coming to the International Builders Show on Wednesday, February 8 from 1:30 – 3:00 pm, Sister Act 2: The Laws of Attraction, will coach attendees on:
• What women are looking for on your website and how to target them online, as well as how to use Search Engine Optimization techniques to help them find your site first.
• Proven ways to demonstrate your model that emphasize the convenience, benefits and the details that women buyers desire.
• Where women shop, how they think and what makes them purchase.
• The most effective methods of engaging women buyers by using online couponing and social media content that address their lifestyle needs (and how to stop wasting your money on advertising!).
Really learn what women want from the industry’s leading female experts. Add this session to your IBS Show Planner. We’ll see you there!
21st Century Show in Charlotte
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mRELEVANCE founders are headed to Charlotte, NC this week to the 21st Century Building Expo & Conference. The expo is held at the Charlotte Convention Center, and offers an exceptional line-up of courses and seminars for the home building industry. Carol Flammer and Mitch Levinson will present three seminars geared towards the sales and marketing professional. We hope that you will make plans to join us at the conference. Our seminars cover a wide range of topics from selling to women, to hot marketing commodities to using social media to market your homes. Here’s the line up:
- Sisterhood of the Traveling Laptop
- The 11 Hottest Marketing Commodities of 2011
- Friend, Fan, Follow or Fail: Discover the Basics of Social Networking
With over 50 seminars and courses to choose from, there is something for every home building industry professional. Register for General Session Seminars ($85 for unlimited sessions, plus lunches) by visiting http://nchba.expotracker.net.
SPECIAL PROMO: Enter EMKT and receive $10 off. This code makes the Expo Floor Only badge free or takes $10 off your conference fees.
Questions about the 21st Century Building Expo & Conference? Contact 1-800-662-7129 or 21buildingexpo@nchba.org.
FREE Social CRM Webinar
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Home Builder Marketing
For many home builders and Realtors, the end goal is clear – sell more homes. But in this constantly evolving market where social networks now play a growing role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales?
Join thought leader and home building consultant, Carol Flammer for a webinar on Thursday, June 16 at 2 p.m. eastern for a one hour webinar. She will be joined by Steve Lewkowitz, Professional Services Director for CDC Software. Together they will detail the fundamentals of social CRM.
Attend and walk away with a better understanding of:
• How to get started on developing an effective social media presence
• Gauging the return on investment on your social media efforts
• Ways to tap into the tools and technology available today
To register, click here!
mRELEVANCE to Present Social Media Seminars at 2011 SEBC
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mRELEVANCE, LLC’s managing partners Carol Flammer and Mitch Levinson will be heading to the Sunshine State! But it’s not all fun in the sun on this trip as the pair is set to speak at SEBC, the Southeast Building Conference. The expo takes place July 21 – 23 in Orlando, Fla.
Carol and Mitch will present “Marketing Techniques for Gen X and Y,” on Thursday, July 21 at 9 a.m. followed by “Friend, Fan, Follow or Fail: Discover the Basics of Social Networking,” later that day at 1 p.m.
Look for the popular seminar from the International Builders Show, “Sisterhood of the Traveling Laptop: What Women Want Online & Onsite,” on Friday, July 22 at 10 a.m. A fun-filled seminar, this program will help attendees learn to powerfully communicate their brand message through social media and the Internet to women buyers. Carol and Mitch will be joined by fellow MIRM Kerry Mulcrone to teach attendees how build an effective web presence, draw buyers to communities through social media and dazzle customers in your model home.
Now in its 33rd year, the SEBC is the industry’s leading trade expo and conference in the Southeastern U.S. and Eastern Caribbean. The event provides industry professionals with Business-2-Business networking opportunities, product knowledge and educational programs, like the ones Mitch and Carol will be presenting.
For more information about the 2011 conference, visit the SEBC’s website.
FREE Online Couponing Webinar
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Consumers are coupon savvy. Everyone is looking for the best deal, and they want to share what they find with others. Don’t think so? Just look at the popularity of Groupon, Living Social and Facebook Deals; and all give users the opportunity to share what they find on social networking sites.
The same is true with new home sales. With low interest rates and many builders offering affordable pricing, homeownership is becoming a viable option for countless new home buyers. Naturally, this leads to fierce competition with many home builders turning to online incentives and contests to drive new homes sales.
If the thought of using your computer for anything other than writing an email makes you hyperventilate, don’t fret. You can join Lasso on Thursday, June 9 at 1 p.m. eastern for a FREE webinar, Can Coupons Generate More New Home Sales with PR and marketing expert Carol Flammer to learn more about how coupons and contests can be used to effectively generate new homebuyer interest and sales. The free coupon is above.
A leading social media expert and the author of “Social Media for Home Buyers: It’s Easier Than You Think 2.0,” Carol’s 30-minute webinar will cover the basics of using online coupons and incentives including:
- Using incentives, contests and coupons to generate leads.
- Developing your social media strategy: What’s in it for your fans?
- Creating a contest strategy for agents: Realtors like contests too.
- Maintaining the loyalty: Keeping the programs going to create referral business.
Need more online couponing help? Contact mRELEVANCE to schedule a one-on-one meeting with Carol Flammer herself where you can develop a full social media program including online couponing and incentives.
Builders Offered Advice on Constructing More Than Just Homes
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For the building industry’s bricks-and-mortar minded, staying afloat in today’s economy is a job in itself. Add to that advancements in marketing and getting the word out about their businesses is another challenge.
Real estate public relations professional Carol M. Flammer, a partner at Atlanta- and Chicago-based mRELEVANCE LLC Marketing firm, understands that change doesn’t always come easily.
On May 3, she’ll share her expertise through the presentation “Social Media for Home Builders: Engage in the Online Conversation.” The goal is to equip builders with the necessary perspectives and tools for their own marketing renovations. Hosted by the Tidewater Builders Association and Monarch Mortgage, the three-hour seminar will address the three main objections “everyone seems to have,” Flammer said. They are: “Not enough time and staff”; “I’m too old and I don’t understand the technology”; and “It all changes too fast.”
The information’s important, Flammer says, as research shows that trends among home buyers include increased reliance on internet searches for details about communities and builders.
The seminar will explore builder’s websites, she said. Builders need to provide prospective clients with up-to-date information about their companies and services, rank well in searches and offer the opportunity to interact.
Flammer advocates building the online part of a marketing strategy around a company-generated blog, by which content can be added regularly and then syndicated to and by other social networking sites, such as Facebook and Twitter. That way, busy builders “are creating the content once, from something you own,” and marketing messages become easy to sort, search, categorize, access and convey, she said.
One of her clients recently attributed 22 percent of his through-the-door traffic to his social marketing presence, Flammer noted, adding that an effective blog can increase the Web traffic by 25 to 200 percent or more.
Blog posts may only need to be posted twice weekly, and the content can be inspired by frequently asked questions that builders receive and then redistributed in email newsletters.
On alternate days, Flammer recommends spending some time on social networks, offering good content, conversation, even coupons and contests.
In addition to introducing builders to social media strategies, Flammer will teach attendees how to track and measure the effectiveness of their marketing.
What: “Social Media for Home Builders: Engage in the Online Conversation.”
When: May 3 from 9 a.m. to noon
Where: Tidewater Builders Association, 2117 Smith Ave., Chesapeake.
Cost: $20 per TBA member; $35 per nonmember
Register: Stacey Turner at 757-305-9042 or sturner@tbaonline.org
By Nora Firestone; correspondent
This article first appeared in the Virginian-Pilot newspaper
He Said. She Said. Social Media for Home Builders 2.0
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Internet marketing experts Mitch Levinson, MIRM and Carol Flammer, MIRM will answer commonly asked questions related to online marketing from two different perspectives. Taking the “He Said” position, Mitch will answer questions from the perspective of how to improve your SEO. From the “She Said” position, Carol will focus on how to create great content that attracts and engages readers from your blog to your Facebook page. This lively discussion is sure to be fun. The team will be accepting questions in advance, so please email them to mrelevance@gmail.com.
NAHB Webinar on May 25 from 2 – 3 p.m. est
Learning Objectives
1) Build a firm foundation for your social media marketing campaign
2)Generate online buzz that will move prospective buyers from their computer screen to the doorstep of your model home and sales office
3) Personalize the home buying experience
For more information or to register, visit this NAHB link.
FREE book with this webinar! Get a complimentary copy of the new edition of Social Media for Home Builders 2.0: It’s Easier Than You Think by Carol Flammer. Please allow 5-10 business days for processing. To learn more about BuilderBooks please visit www.BuilderBooks.com.
For more information on social marketing or for a social marketing consultation, please contact mRELEVANCE.
