HBAMT Gets Social
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“Carol Flammer rocked the house today with some terrific Social Media Tips for all of us in Real Estate! 
,” comments HBAMT’s SMC President Bridget Wright Thompson following the “Get Social” Seminar.
I can only add that the crowd in Nashville was enthusiastic and engaged. I had a great time presenting to the Home Builder’s Association of Middle Tennessee in Nashville. A big thank you to sponsors Professional Warranty Service Corporation, HouseLens.TV and Regions Mortgage for making this program possible. And thanks so much to Bridget Thompson for arranging everything.
An interactive presentation, participants had lots of great questions about blogging. Several homes builders already have blogs that are terrific, including the Nashville Homes Blog that Trey Lewis writes. Trey’s site provides an excellent example of how to write posts in first person and how to write with personality. The Jones Company of Tennessee shares news of their communities and industry news of interest to buyers on the Live Jones Blog. Of course, I invited the audience to post on our mRELEVANCE site, Nashville Real Estate Forum.
The 3 hour continuing education (CE) course covered social media statistics, blogging, Twitter set up, Facebook use, strategy, campaigns, integration and more.
One of the takeaways about blogging that everyone seemed interested in, was Blogging ROI.
- Increased Web site Traffic (20 – 200%)*
- Better SEO – Increased Keywords (100s – 1000s)
- More Referring Sites
- Top 5 Referral Site to main Web site
- Better SERP Results
- Enhance Brand Awareness
- Reduces Time Spent
- Creates Integrated Marketing Program
If you’d like more information on blogging or building a strategy for your social marketing contact mRELEVANCE. Also, let me know if you would like for me or Mitch to present this 3 hour course to your group!
Get Social with Carol Flammer
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Are you ready to dive into the wonderful world of social media? Author of the top-selling BuilderBooks, “Social Media for Home Builders, It’s Easier Than You Think” and social marketing visionary Carol Flammer will be at The Regions Center in Nashville, Tenn. on Thursday, April 7 from 9:30 a.m. to 12:30 p.m. to discuss social media strategy.
Carol started blogging well before blogging was cool and will use that knowledge and experience to review today’s hottest social media topics. She’ll then open the floor for questions.
Presented by the Home Builders Association of Middle Tennessee’s (HBAMT) Sales and Marketing Council and Professional Warranty Service Corporation, this seminar will provide attendees with three hours of continuing education credit.
You don’t think you can learn all there is to know about social media in three hours? Well, you’re in luck. Attendees will be eligible to win one of five, 30 minute one-on-one sessions with Carol courtesy of REGIONS Mortgage.
The cost of attendance is $30 for SMC members with an RSVP, $50 for HBAMT members with an RSVP and $75 for non-members with an RSVP.
For more information or to RSVP, call 615-377-9651 ext. 314 or email receptionist@hbamt.net.
Do you need more social media help? You can contact Carol at mRELEVANCE for even more opportunities to “get social.”
Learn Social Marketing Strategies at the Dunwoody Business Expo
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What are you doing to market your business? You may have a website; heard something about blogging, but not exactly sure what it is; got on Facebook once to see what Farmville is all about; and recently discovered that people are “tweeting,” but can’t figure out why making bird noises would promote anything. If this sounds like you, then it’s time to enter the 21st century by attending the 2011 Dunwoody Business Expo on April 21 at the Crowne Plaza Atlanta Perimeter at Ravinia.
Although the name may imply that you must live or work in the city to attend, the 2011 Dunwoody Business Expo has information to help all business owners succeed.
Carol Flammer, mRELEVANCE, LLC’s managing partner will be holding a breakout session from 3 p.m. to 3:30 p.m. to discuss various social marketing strategies to grow your business. For more information or to register for the event, visit the Dunwoody Chamber of Commerce website.
In addition to her speaking engagements, Carol discusses the ins and outs of social media marketing programs in her book, “Social Media For Home Builders: It’s Easier Than You Think.” Through the book, you’ll learn about the different online tools that your competition is already using, and how to implement those tools into your marketing program. Although the book is geared toward home builders the information is applicable to any small business. Carol’s book is available on Kindle from Amazon.
Want even more social media help, or unable to make the Dunwoody Business Expo? Contact Carol at mRELEVANCE to learn more about how to use social media to grow your business.
Mitch Teaches RESNET Attendees Social Media Savvy
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In less than a week, certified energy auditors, raters and qualified contractors and builders will gather to attend the 2011 RESNET Building Performance Conference in Lake Buena Vista, Fla. from Feb. 28 to March 2. The RESNET (residential energy services network) conference will showcase the latest on home energy ratings, residential energy efficiency financing, building performance and business development.
More and more, businesses are adding a social media component to their marketing plans. Tools such as Facebook, LinkedIn, blogs and Twitter are setting many companies apart from their competitions, and driving more traffic to their sites. Mitch Levinson, mRELEVANCE, LLC managing partner, will present a seminar on Tuesday, March 1 to help attendees use social media and key words to promote their businesses and develop relationships with consumers.
At the end of the session, participants will gain:
- An understanding of how to increase exposure with the use of social media tools
- Information of the different social media tools and what works best based on the individual needs of the business
- A chance to review real-life examples of social media and their influence on the marketplace
If you’re unable to attend the 2011 RESNET Building Performance Conference, contact Mitch at mRELEVANCE to learn more about how implementing social media into your marketing plan can help capture the attention of your customers.
Go Mobile at the Builders Show with the IBS App
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Get more out of your experience at the International Builders Show with the IBS Mobile App. The FREE mobile application includes an interactive show floor plan with GPS tracking, so you won’t get lost between booths! You can browse and choose classes (like the great ones offered by the mRELEVANCE team) and stay in the know with show alerts. It is the perfect way to organize your show schedule!
Here are the features of the App:
Get the app now — downloading it is free and easy!
For iPhone, iPod Touch or iPad users:
- From your phone, go to the iTunes App Store and search for “IBS 2011″ and click on the “free” button to take you to the install screen.
- Download the IBS 2011 app as you would any iPhone application.
For Blackberry, Android and all other phone type users:
- Point your mobile browser to:
m.core-apps.com/IBS2011 - There you will be directed to the proper app download for your device.
IBS: Dealing With Gen Y
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Generations have their own hallmarks – distinct features that set them apart. Are you prepared to sell your new homes to the new generation of home buyers, or manage them in the work force? If you are going to the International Builders Show in January, you’ll want to be sure to attend “Dealing With Gen Y: The Next Generation of Builders, Buyers, Colleagues and Employees.”
During this session, Mitch Levinson, managing partner of mRELEVANCE will be your tour guide to Gen Y along with Steve Lewkowitz of Pivotal Corp and Joe Stoddard of Mountain Consulting Group, LLC.
This session will focus on the types of homes the newest generation of buyers wants to purchase to fit the lifestyles they want to lead. You’ll also learn about the technology they expect to use and the work environment you’ll need to create to attract the best and brightest of this dynamic generation.
You’ll see real-world examples of builders that have adapted their marketing strategies and online presence to serve this new generation of buyers. You’ll also learn how companies are transforming policies and advertising to appeal to the Gen Y job seekers.
This session is offered Thursday, Jan. 13 from 1:30 to 3 p.m. Visit the IBS 2011 website to register for this conference and see all of the other classes offered. Visit this session’s page to add it to your show planner and see the bios of these engaging speakers.
IBS: The Power of Social Media
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When you’re figuring out your schedule for the International Builders Show in 2011, be sure to block out some time to meet an expert. NAHB has scheduled several times for you to “Meet the Experts” and learn more about hot industry topics as part of the Custom Builder Symposium Central.
Mitch Levinson, managing partner of mRELEVANCE, will lead a round table talking about one of the topics he knows best: social media. His session, “The Power of Social Media – The Tools of the Trade,” will help builders and real estate marketers understand the best way to harness and use social media for ultimate results. He’ll address what social media tools are the most effective, how you can use the power of social media to be found in search engines and how you can drive qualified traffic to your website to in turn generate leads that convert to sales.
This “Meet the Experts” session won’t just be another lecture. Mitch wants you to bring all of your questions! He’ll keep things lively and interactive while giving you the information you need to get started or become more efficient in using social media.
Be sure to mark Mitch’s “Meet the Expert” session on your calendar for IBS. He will be in Room 309 A-B on Level 3 in the West Concourse on Friday, Jan. 14 from 3 to 3:35 p.m.
IBS: Friend, Fan, Follow or Fail
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Consumers, Realtors and other influencers continue to flock to social networks to promote homes, communities, products and brands. If you haven’t started a social media program, or if you launched your online profiles but never completed or learned how to use them, you may be feeling a bit overwhelmed. If this sounds like you, it’s time to stop feeling overwhelmed and start discovering the basics of social networking.
This year at IBS, Carol Flammer, Kelly Fink and Linda Hebert will present,
“Friend, Fan, Follow or Fail: Discover the Basics of Social Networking” on Friday, Jan. 14 from 10 to 11:30 a.m. From account setup on LinkedIn, Twitter and Facebook to understanding the fine points of each site, this program is designed to help you blossom from a novice into an “A” student.
Moderated by Tammie Smoot, this program is presented by Professional Women in Building and promises several learning outcomes including:
- The top 10 Do’s and Don’ts for using LinkedIn, Twitter and Facebook
- Easy-to-follow tips for setting up your presence on basic social networking sites and how to use them to generate business
- The free, powerful tools social networking sites provide for targeting relevant audiences
- Valuable tips for simplifying social media management
This IBS education session is available on a first-come, first served basis to Full Registrants and those who purchase a One-day or Two-day Education with Exhibits Registration.
For more information, visit the IBS website.
IBS: 11 Hottest Marketing Commodities of 2011
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If you’re promoting your homes, communities, products or brands in today’s environment, you probably have found that marketing is a moving target that changes almost by the hour. Although Twitter, Facebook and YouTube are among today’s most popular and effective communication tools, you may be wondering if they will last or even what will come next.
To help you muddle through the complex world of marketing, this year’s IBS education sessions will include, “The 11 Hottest Marketing Commodities of 2011” on Thursday, Jan. 13 from 3:30 p.m. to 5 p.m. Presented by mRELEVANCE managing partner, Mitch Levinson, Jim Adams of New Homes Directory and Kevin Mack with MI Homes.
In this session, you’ll learn today’s coolest new technology and tools for driving traffic and promoting sales as well as what to keep a look-out for in the upcoming year.
This session has learning outcomes that will help you stay on the cutting edge of marketing including:
- Which tools and technology should be part of your marketing program
- How to differentiate between the new, cool marketing tools and other programs that are only hype
- How to effectively build and use new social media, Internet marketing and online tools to build relationships and bring buyers to your door
- How to identify effective Internet advertising options
This IBS education session is available on a first-come, first served basis to Full Registrants and those who purchase a one-day or two-day Education with Exhibits Registration.
For more information, visit the IBS website.
Do You Know What It Takes To Maneuver Through the New Business Environment?
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Sometimes, technology can change so fast that it’s hard to keep up. As soon as you buy your first VCR, it’s time to purchase a DVD player. When you get your DVD player, you now need a Blu-ray player. The same is true when it come to marketing your business. As soon as you feel that you get the hang of using traditional marketing channels, the environment has changed and everyone has moved toward social media. So, how do you keep up with marketing trends in a new business environment and what social media resources are out there for you to use?
Those questions, as well as other social media queries, will be answered by NAHB’s New Horizons Webinar: Marketing in a New Business Environment on Thursday, Dec. 16 from 2 p.m. to 3 p.m. EST. Younger buyers use social media resources to search for the latest trends and communicate their preferences. This seminar will teach viewers how to reach the younger demographic.
Program participants include Marie Still, Marketing and Communications Director at MRIS; David Owen, President of Boone Homes, Inc.; and Carol Flammer, Managing Partner of mRELEVANCE, author of Social Media for Home Builders: It’s Easier Than You Think and the visionary behind Atlanta’s most popular award-winning real estate blog, www.atlantarealestateforum.com.
More and more, buyers are moving to the internet when shopping for a home. Do you have what it takes to maneuver through the burgeoning social media market?
For more information about this and other NAHB webinars, visit the website.
