Do You Know What It Takes To Maneuver Through the New Business Environment?
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Sometimes, technology can change so fast that it’s hard to keep up. As soon as you buy your first VCR, it’s time to purchase a DVD player. When you get your DVD player, you now need a Blu-ray player. The same is true when it come to marketing your business. As soon as you feel that you get the hang of using traditional marketing channels, the environment has changed and everyone has moved toward social media. So, how do you keep up with marketing trends in a new business environment and what social media resources are out there for you to use?
Those questions, as well as other social media queries, will be answered by NAHB’s New Horizons Webinar: Marketing in a New Business Environment on Thursday, Dec. 16 from 2 p.m. to 3 p.m. EST. Younger buyers use social media resources to search for the latest trends and communicate their preferences. This seminar will teach viewers how to reach the younger demographic.
Program participants include Marie Still, Marketing and Communications Director at MRIS; David Owen, President of Boone Homes, Inc.; and Carol Flammer, Managing Partner of mRELEVANCE, author of Social Media for Home Builders: It’s Easier Than You Think and the visionary behind Atlanta’s most popular award-winning real estate blog, www.atlantarealestateforum.com.
More and more, buyers are moving to the internet when shopping for a home. Do you have what it takes to maneuver through the burgeoning social media market?
For more information about this and other NAHB webinars, visit the website.
Facebook Boot Camp
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Tired of hearing that you need a Facebook page for business, but just not knowing where to start? Then THIS is the class for you. On November 16 from 10 a.m. to 1 p.m. at The Housing Center, you can immerse yourself in Facebook Boot Camp, a hands-on workshop designed to train professionals how to effectively use social media to enhance their professional reputation, reach existing customers and build relationships with target audiences.
This three hour Facebook Boot Camp covers the “how to basics.” Get started with a Facebook page and strategy with tips and insight from social media expert, Carol M. Flammer, MIRM. The author of “Social Media For Home Builders: It’s Easier Than You Think.”
Facebook – create a Fan page and learn how to promote your business to friends and customers — don’t miss this online cocktail party.
Class Supplies List – you’ll get more out of this hands-on class if you bring a few supplies with you.
• Laptop with ability to connect to a wireless network
• Corporate logo
• Corporate bio or company description 75 – 100 words
• List of website and other social media URLs
• Collateral and promotional materials
• Copies of eflyers
• Photos sized for the internet – 72 dpi and saved as jpegs
This class is designed for remodelers, home builders and others in the home building industry. Visit the Atlanta HBA website to sign up!
IBS: The Sisterhood of the Traveling Laptop
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What does your next buyer want? Well chances are that she is a woman and that she wants to live in a walkable area with convenience to transit. What is nice for home builders is that she is willing to pay a premium to get what she wants.
Women influence 91% of home sales – so are you doing everything you can to attract them in your online marketing and onsite presentation?
This year at IBS, I’ll be presenting “The Sisterhood of the Traveling Laptop: What Women Want Online and Onsite” with Meredith Oliver and Kerry Mulcrone. Our session will show you how to appeal to the “power of the purse” with your website, social media marketing and onsite demonstration. Discover how to bundle your home’s convenience, health and safety features into an irresistible package designed for today’s multi-tasking woman. Join three of the industry’s top coaches to learn the inner secrets of appealing to these powerful decision makers.
Save the date, we hope to see you at the International Builders Show in Orlando, Fla.
Date: Thursday, January 13
Time: 3:30 pm – 5:00 pm
Location: West 311 E-F
Level: Intermediate
IBS: 2011 Super Sales Rally
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This year the International Builder’s Show is back in sunny Orlando, so start your year off right with some new sales techniques. Mark your calendar for Thursday, January 13 from 9 a.m. to 11:30 a.m. for the 2011 Super Sales Rally: New Home Sales Extravaganza. This year’s speakers include Myers Barnes, Kerry Mulcrone, Meredith Oliver, John Palumbo and Van Rose. They promise lots of tips to vaccinate yourself yourself with negotiation strategies that produce win-win outcomes and sales.
Home builder marketing firm mRELEVANCE will once again serve as the social media stage crew for the Super Sales Rally. Mitch and I will be tweeting, shooting video and blogging to provide those at the show (and at home) with the latest greatest tips and quotes from this group of super sales trainers. Follow the IBS hashtag #IBS2011 on Twitter.
Learn breakthrough ideas to earn big numbers in new home sales. Ignite your selling power and blow past your goals with proven strategies that elevate and supercharge your sales. You’ll get enough new-home sales education to empower you for a full year. Every solution hits the sweet spot of selling by refining often-overlooked fundamentals and presenting today’s hottest techniques. Get ready for fast-focused, results-oriented sales education that will transform your results.
Learning Outcomes:
* Vaccinate yourself against predictable objections by using negotiation strategies that create win-win outcomes
* Learn the ‘baker’s dozen’ closing techniques that will help you close sales like clockwork – including the sure-fire cure for ‘talkaholisim’
* Create a customized, fail-safe follow-up program to convert your contacts into contracts
* Apply state-of-the-art internet selling strategies to expedite key parts of your sales process
A Higher Education: 50+ University
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The Atlanta 50+ Housing Council has teamed up with 50+ Councils from around the country to present 50+ University Day. More than 20 guest speakers will serve as the instructors and panelists on Thursday, Oct. 14 at the Cobb Galleria Center.
mRELEVANCE founder, Carol Flammer will present a 3 hour seminar on “How to Use Social Media as a Marketing Tool.” GREC credits are available for this course. Learn how social media can help your business reach existing customers AND build relationships with new ones.
Social Media as a Marketing Tool will cover the “how to” basics for promoting your business through social networking and blogging. Learn how to create an effective integrated strategy for your business and save time online. Bring your laptop and come prepared to set up sites and get questions answered.
The cost of the conference is $80 for 50+ council members and $125 for non-council members. If you’re looking to take advantage of additional savings, non-council members can increase their value by simultaneously becoming a member of the Atlanta 50+ Housing Council and registering for the conference for only $150. That’s a savings of $75.
Space is limited, so act fast to take advantage of this offer. For more information about 50+ University Day, including online registration and class schedule, visit the website.
Do You Have the Tools to Operate in the 21st Century?
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You are invited to attend the Southeast’s premier event for all in the home building industry, the 21st Century Building Expo & Conference. The conference is scheduled Sept. 15 through 17 with the expo hall open the 16th and 17th. These three days of game-changing information will take place at the Charlotte Convention Center in Charlotte, N.C.
The conference will consist of general session seminars that feature nationally-recognized speakers discussing some of the hottest topics and trends in home building, such as incorporating social media into your company’s day-to-day business. Carol Flammer, author of “Social Media for Home Builders: It’s Easier than You Think,” along with business partner Mitch Levinson will hold the session, “Social Media for Home Builders.” Carol is also teaming up with Tammie Smoot to teach, “Selling to Women through the Social Media Grapevine.” These seminars will help take the mystery out of social media so that you may grow your business through this hot method of internet marketing.
The conference is also a great way to get you on your way to achieve a professional designation. You can take courses through the North Carolina Builder Institute for designations recognized by the North Carolina Licensing Board for General Contractors. Visit the website for pricing information.
In between seminars make sure to visit the Expo floor where you’ll find 200 exhibits displaying the latest products and services for the home building industry.
Register as a full delegate to gain unlimited access to the general session seminars. The cost of registration is $75 before Sept. 14 and $100 after Sept. 14. Or, you may register for the Expo floor only by Sept. 14 and visit the all of the exhibits for free. If registering for the Expo floor only after Sept. 14, the fee is $25. All fees include Expo floor access and conference lunch on Thursday and Friday.
The registration deadline is quickly approaching. Don’t miss your chance to learn from the industry’s best. For more information about the 21st Century Building Expo and Conference, visit the website.
Social Media at the Southern Building Show
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mRELEVANCE founders and managing partners, Carol Flammer and Mitch Levinson MIRMs will present “Social Media for Home Builders: Engage in the Online Conversation” at the Southern Building Show on Friday, May 14 from 2:30 to 4 p.m. This year the show takes place at the Georgia World Congress Center – May 13 – 15.
If you are home builder or developer who is still wondering how social media can benefit your business, this is the seminar for you. Learn how home builders, developers and others in the real estate industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders are benefiting from Active Rain, FaceBook, Twitter, Blogging and more. Learn how to track and measure a successful social media program and learn how to set one up from the ground up.
If you can’t make the Southern Building Show, call us to schedule a consultation. We’d love to help you build your online program. 770-383-3360 or email carol (at) mrelevance.com.
NAHB Social Media Webinar April 15th
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Managing partner of mRELEVANCE, Mitch Levinson, will be leading a webinar on “Using Social Media to Create Buzz About Your Community” April 15th. The class is sponsored by NAHB Multifamily and aims to teach developers and communities how to leverage social media to drive interest in their properties.
An online presence is necessary for success in the age of technology, but what is the best way to use that presence to drive traffic and increase sales? Mitch will give you a rich foundation of knowledge on search engine optimization, because if nobody can find your blog, what’s the point?
The webinar is scheduled Thursday, April 15 from 2-3 p.m. EDT. Other presenters during the webinar include Michelle Betchner of Alliance Residential and Michael Manfred of AvalonBay Communities. The webinar is free for NAHB Multifamily members and worth 1 hour of NAHB credit. The webinar cost for all other NAHB members is $100 and $125 for non-NAHB members.
This is a webinar you won’t want to miss! Register to attend.
mRELEVANCE Invites YOU to New Homes Camp
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Mark your calendar for the South’s largest real estate focused technology conference. REtechSouth takes place March 25 and 26 at Gwinnett Center. Best of all, there is still time to buy your ticket, but don’t wait long the conference sold out last year. Carol has a discount code, so make sure to use it: REtechSouth Discount Tickets!
mRELEVANCE is proud to sponsor RetechSouth’s New Homes Camp on Thursday, March 25 from 9:30 a.m. – noon. Featuring Carol Flammer, Meredith Oliver, Mitch Levinson, Tice Burke and Paul Chaney, this special focus section focuses on how to use blogging, social media and other tech tools for a competitive advantage.
Whether you are a home builder, developer, marketing director, new homes sales agent, broker or are simply interested in learning more about the new homes industry, this is one adventure in new technology that you don’t want to miss. Don’t forget to bring your business card for raffle prizes to be given away throughout New Homes Camp.
Take Aways include:
• Positioning your blog as the engine of your social media program
• How to sell to the savvy dot com consumer
• Interacting with consumers through Trulia Q&A and your Trulia blog
• How to position your social media content to show up higher in the search engines
• How online conversations can lead to building long-term trusted client relationships
• The most commonly used social media tools for engaging customers
Here is the content schedule for New Homes Camp:
Forget the Bling: It’s Time to Blog
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!
Selling to Dot Com; Follow Up Until they Buy, Die or Get a Restraining Order
It’s five o’clock…do you know where your Web site leads are? How well do you convert your eLeads into eSales? This seminar is for sales agents who want to: 1) Improve follow-up response time and frequency, 2) Set more appointments with eLeads and phone calls and 3) Convert more eLead appointments into eSales. Fast paced, fun and content rich, Meredith will give you six strategies to help you respond better, quicker and faster to your walk-in traffic and Internet leads. Stop sending massive eblasts that get little response and leaving boring voicemail messages! It’s time to put the fun back in follow-up! Learn how from Internet marketing expert, Meredith Oliver!
Beyond Listings: Interact with Consumers on Trulia
You’ve claimed your listings on Trulia, but have you looked beyond that? With 6 million users a month, how can you interact with them so that they know about your homes and communities? Tice Burke, Manager of Strategic Partnerships will show you how to meet buyers on Trulia. Learn how to engage your next buyer through Q&A and launch your Trulia blog – It’s Free!
The Intersection of Social and Search
Google is working to make search more social. What can you do to optimize your social sites to show up higher in both the search results and the social search widget? How do you know where you should be, how to optimize your status and how to know it is working? Mitch Levinson of mRELEVANCE will help you learn how social media sites can help you control what consumers find when they search for your company and communities.
The Digital Handshake: Proven Strategies to Grow Your Business Using Social Media
Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small can tap social media to mitigate market changes and reap valuable business benefit in the real world.
Marketing Your Apartment and Condo Communities with Social Media
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Social media is the buzzword these days, and is becoming a staple of effective marketing in the housing industry. It seems like everyone has a Facebook page, a LinkedIn, Twitter account or a favorite blog they read.
Social media, like signage to your apartment or condominium community, steers prospects to your web site and blog, and builds awareness and third party credibility while improving your online reputation. In this lively, interactive presentation, find out how to utilize these new tools and technologies to connect to potential renters and condo buyers and get them talking about your community. The end result is increased occupancy and sales.
Join me (Mitch Levinson), Jack Williams of Kairos Development, Michelle Betchner of Alliance Residential and Eric Brown of Urbane Apartments for this hour long Social Media Marketing Seminar at the International Builder Show in Las Vegas Wednesday, January 20 – 9:00 – 10:00 a.m. at The Apartment and Condo Meeting Place, North 254, Level II
