What’s your Pinterest? Whether it is cooking, traveling, exercising, designing or pretty much anything else, Pinterest has a “pin” for you. One of the newest social media sites, Pinterest is all about imagery. Users create boards to categorize their favorite images. Think of it as an online bulletin board for all of your ideas, inspirations and, of course, interests.
According to a recent ragan.com article, imagery allows people to consume information in a much quicker way. For instance, if a user sees something they like, such as a product, they pin it and might refer back to it when making purchasing decisions.
For this reason, the site is a great source for branding—if you do it the right way. This means not posting just pictures of your products. Devote one or two boards for product posting and use the other boards to form relationships with pinners.
For example, for a company in the home and building industry, develop a board for pictures of your homes. Be sure to use interior and exterior shots and link them to your website. Then, create other boards that homebuyers would be interested in. Think interior design, home products, crafts and even recipes. These pictures will attract other pinners. As they repin and comment on these images and you repin their images, you can build relationships.
Your brand will be seen as an expert on all things home related, instead of just a builder spamming the site with tons of pictures of homes. Not a lot of pinners search for “pretty pictures of homes”. But if they are searching under the category “Home Décor”, they will come across all of your pins, including the homes you are selling.
The mission of Pinterest is “to connect everyone in the world through the ‘things’ they find interesting…With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”