Cambria Color Launch Success

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Sonny Hires, Cheryl Tiegs and Mitch HiresConstruction Resources recently approached mRELEVANCE to handle the media relations for their Atlanta Kitchen, Cambria Color Launch 2011 event featuring Cambria Brand Advocate Cheryl Tiegs.

Although we were unable to publicize the special event as open to the public, we worked with radio stations such as DAVE-FM, WQXI-790 The Zone and WCNN-680 The Fan to secure interviews with Cheryl about why she was in town and the product she was advocating. The event was also covered by the AJC and Northside Neighbor.  In fact, they are still talking about the interview with Cheryl and the green guru, Rocco Sinisgalli on DAVE-FM!

The event was a huge hit with everyone in attendance. Tiegs posed with guests for photos and signed autographs for hours.

As Cambria’s Brand Advocate, Tiegs travels North America representing Cambria, the nation’s premier natural quartz stone surface that is elegant and practical for kitchen countertops and baths. For more information on the 2011 Cambria line, visit the Construction Resources website or visit their showroom located in Decatur at 224 Rio Circle, Decatur, GA 30030.

Here are links to some of our results: