Make Marketing New Products Easy

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Warmup 3iEDo you have a product that you want to tell the world or maybe just your community about? Well, so did one of our newest clients, Warmup. As the world’s best-selling electric floor heating brand, they wanted to spread the news about the 3iE.

This innovative product is the first fully interactive thermostat with touch technology and energy monitoring for radiant heating. The 3iE allows users to view actual graphs of their recorded energy consumption against costs, which saves users tons of money. Plus, it is super simple to use and comes in a range of unique colors. These include black, silver, white, cream, blue, green, pink and purple.

To market this product, mRELEVANCE reached out to a variety of kitchen and bath publications and posted to community blogs. Since the 3iE was going to be shown off at Warmup’s KBIS booth in Las Vegas at the beginning of February, we decided to send out news releases focusing on the trade show.

One publication, Professional Remodeler, featured Warmup and the 3iE in its KBIS/IBS product section for the February issue. The feature included a high res photo of the 3iE and a blurb with product details. Professional Remodeler provides breaking news, trends and best practices for the remodeling industry.

Additionally, Floor TrendsTalkFloor ran a story with information from the release we had sent out. TalkFloor is the premier daily e-newsletter for the flooring industry and is published in partnership with Floor Trends magazine.

With the help of mRELEVANCE, you can market your new products easily too! Just contact us today by clicking here.