Social Media for Business: New Facebook Timeline for Pages

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 New Facebook Admin PanelIn an ever changing social media for business world, nothing stays constant for very long. Facebook is notorious for making changes to their website design on a regular basis with or without their users support. Facebook announced this morning that all Pages will be switched over to the new Timeline layout on March 30.

Timeline for Pages looks very similar to Timeline for user profiles with the layout including a cover photo at the top and a timeline of your pages’ history since its creation. Page admins are able to highlight, hide or delete stories from the pages’ timeline as they wish. Admins are also able to take advantage of a revamped admin panel that shows the latest notifications, newest page likes and the insights graph. Other features of the new admin panel include the new manage section in which admins can edit the page, use the activity log or see banned users; a build audience section in which admins can invite email contacts or friends and share the page with others; and a help section to answer all of your questions.

With the Timeline feature for Pages now available, page administrators should start thinking of how they can take advantage of all of the new layout’s features to manage their page.  Here are a few suggestions of how to update your business’ social media strategy to best utilize these new features:

  • Add dates of important events within your company to the timeline
  • Create a custom cover photo for your business’ page to attract and engage users
  • Plan new ways to update your page that play into the new layout design

To go ahead and switch your page over to the Timeline format, all you need to do is visit your business’ page and click on the New Facebook Pages banner at the top of your page. This banner allows admins to preview their new timeline, make changes to it and publish it or to learn more about the new layout through a tour or through Facebook’s informational page.

If you’re having trouble with the latest changes to Facebook pages or want more advice on how to best utilize the new features, contact mRELEVANCE.