Recently, Marketing RELEVANCE sponsored Intrepid Radio, a podcast featuring leaders, authors, entrepreneurs and ordinary people who are living intrepid lives. This particular broadcast featured Chris Brogan, a New York Times best-selling author and CEO of Human Business Works, who shared his thoughts on bravery, which is the main message of his newest book, It’s Not About the Tights: An Owner’s Manual on Bravery.
In his book, Brogan introduces what he calls the CAPE concept for achieving bravery:
By implementing these ideas, individuals can find their own sense of courage and become their own superheroes.
Brogan also shared messages that are applicable to both individuals and businesses, no matter what your status is:
- Bravery is action
- Learn from failure
- Accept where you really are
- You are the CEO of you
- Grant yourself permission to claim your own crown
- Reward yourself
To listen to the full podcast, click here.
If you’re ready to make a bold move when it comes to your business’ marketing strategy, contact Marketing RELEVANCE.