Who wouldn’t want more customers walking through their door, especially customers ready to buy something specific right now? A great marketing plan needs to be designed to drive continual and stable traffic through normal means, but should also include strategic marketing campaigns that will drive increased and specialized buyers during peak selling seasons.
If your business has a strong marketing strategy in place, developing these campaigns is easy.
First, you’ll want to decide what the goals and objectives of the campaign are. Whether it’s to drive more traffic to your website, Facebook page, store front, etc.
Next, decide how you’re going to achieve these goals. For a business looking to drive traffic to your point of sale, you might focus on a public relations campaign that will feature your business as an authority in your industry in a variety of local publications. Or, if you’re looking to drive traffic to your website, this might mean creating a special landing page on your website with a buyer incentive, and then cross-promoting it through a creative campaign that encompasses email marketing, social media and your blog.
The key point in all of this is to make your campaign creative, so that it will stand out among your competitors.
If you’re ready to create a campaign that will drive traffic, contact Marketing RELEVANCE.