How to Use QR Codes to Market Your Business

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qrcodeAlthough QR codes have been around for some time, you may just now notice them popping up on everything from business cards and product flyers to signs and other handouts. Short for Quick Response, QR codes are Smartphone scannable codes that send users to websites or mobile applications. Often intended to grab potential new customers, the use of QR Codes is one of the hottest new trends in marketing. But, are they being overused, misused or appropriately used by businesses and how can you tell?

Below are some suggestions for use and reasons why you may not want to be so quick to slap a QR code on all of your marketing pieces.

Good:

  • On Hardcopy Marketing Materials: From fliers to brochures and everything in between, you have a variety of materials at your disposal. Add QR codes to send potential clients to a Flickr photo set, your Twitter or Facebook account, company website, testimonials or how-to video.
  • FREE STUFF: See, I already got your attention. Everyone loves free stuff. Incorporate QR codes into your marketing campaign to reward your loyal patrons or attract new customers with a discount or free offer.
  • Business Cards: A simple way to promote yourself or business is to add a QR code to your business cards. You can link it to your resume, Facebook page or website to help new contacts find you faster.

Bad:

  • In Email Content: You may be thinking that adding a QR code in your email or at the end of your email signature is just the natural progression of QR code usage; but, let’s think about this logically. Does it make sense for someone to whip out his or her phone and scan a code on an email? Why not just use a link. And, what if that person is using a Smartphone to check emails? Doesn’t work, does it?
  • Putting QR Codes on Everything: Although you want to be as hip and trendy as your customers, you shouldn’t use QR codes arbitrarily. Before you decide to use them, plan out your QR code use and determine how it relates to your organization’s overall goals. If you’re not linking to something relevant or interesting, you’ll lose your clients’ attention. Plus, you need to keep in mind that QR codes are still foreign to many people.

Don’t feel overwhelmed if you’re interested in incorporating QR codes into your marketing plan, but don’t know where to begin. We’re here to help. Contact mRELEVANCE today to find out more.