Own for Less than Rent Campaign Encourages Home Ownership

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Rausch Coleman Homes promoCreated to educate buyers about the benefits of owning rather than renting, mRELEVANCE has launched a new “Own for Less than Rent” campaign for Arkansas based homebuilder Rausch Coleman Homes. This marketing campaign offers incentives to both new buyers and existing homeowners.

Designed primarily for first-time homebuyers, the “Own for Less than Rent” campaign offers buyers the opportunity to save thousands on their new home. Buyers that purchase a home before April 24 will receive half-off select options up to $5,000*. Throughout the campaign, prospective homebuyers can visit the Rausch Coleman Homes blog or Facebook page to learn about the financial advantages of owning a home, as well as some common home-buying misconceptions.

For existing Rausch Coleman homeowners, “Own for Less than Rent” will include a Facebook contest to be held during both March and April. Owners can submit a photo of themselves in their new home on the Rausch Coleman Facebook page along with a description of why it’s better to own than rent. For each month of the promotion, a winner will be chosen to receive a $100 gift card to HomeGoods.

The “Own for Less than Rent” promotion extends to all of Rausch Coleman Homes’ communities, giving homebuyers plenty of chances to save on options and get into a new home. Rausch Coleman Homes has communities located throughout Tulsa and Oklahoma City, Oklahoma, Central and Northwest Arkansas and the Kansas City metro area in Kansas, Missouri and Oklahoma.

Rausch Coleman homebuyers can take advantage of this opportunity from now until April 24. For more information on this promotion, visit the Rausch Coleman Homes website or the Rausch Coleman Homes Facebook page and click the “Own for Less than Rent” tab.

For homebuilders looking to market more effectively, please contact mRELEVANCE at 770-383-3360.

*Half-off options up to $5,000 (a $2,500 value) can be used toward any Rausch Coleman home purchased by April 24, 2015. Half-off options exclude alternate elevations and fencing. Own for Less than Rent offer may not be combined with any other offer or incentive and buyer must use a Rausch Coleman Homes preferred lender. Rausch Coleman homeowners that take a photo and share it on Facebook with a brief description of what it is like to “Own for Less than Rent” will be entered to win a $100 HomeGoods gift card. One winner will be chosen in March and April of 2015.