Anchors Aweigh!

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AnchorFrom a search engine optimization perspective, there is hardly something that peeves me more than seeing a blogger use the phrase “click here” as a live link, and, unfortunately it is quite common practice. When was the last time you typed “click here” into Google as a search phrase? Probably never, so why would you optimize your website with that keyword phrase? Let’s go over anchor text 101 and improve your blogging skills in the process.

First and foremost, a definition – anchor text is the word or words used to create a hyperlink to another website.

Now, why should I care what word or words I use as anchor text? That’s an easy question to answer, because the search engines do. The search engines use anchor text to determine the subject and relevance of web page. To make the most of this relationship, you have to be smart about the word/words you choose as your anchor text. You don’t want your website to be associated with the phrase “click here” because that will do nothing for you. Instead, incorporate some of your targeted keywords or use your company’s name as the text phrase for a hyperlink to your website.

Yet, don’t go overboard. Of course “Angelina Jolie” may be one of the most commonly searched phrases, and it would be great to target all of that traffic. But, if your site really has nothing to do with Angelina Jolie, the search engines will not be happy that you are trying to fool them and will probably punish you for it.

Blogging is a fantastic way to drive more traffic to your website and increase search engine optimization, as long as you are making the most of all the opportunities a blog has to offer. Adequate use of anchor text is a big step in the right direction, but isn’t everything. We would love to help you get comfortable with the fine science of blogging. Contact mRELEVANCE for more information.