Facebook’s new Pages update is meant to give your fans all the information they need about your business without even having to leave your page, and it is bound to boost competition between you and your competitors. Although not all businesses have access to the update yet, it’s coming. So, you need to be prepared to make the most of it.
One of the coolest, and probably the most beneficial, updates to Facebook Pages is the Pages to Watch feature. Now, you can follow your businesses competitors on Facebook and watch their pages progress including total page likes, new page likes, their posts for the week and how much engagement they received during the week. When adding new posts to your own page, you will have more insight into what works and what doesn’t based on your competitors’ insights.
Another positive change that Facebook has made is a cleaner design for business pages. Most of us really did not like the two column timeline because of its cluttered feel. With the redesign, the right column will be devoted to posts, and the left column will include all of your business’s information – your website URL, hours, location and number of likes.
Behind the scenes, administrators and team members of your page will now be able to see who posts an update. This will take away the mystery of “who just posted that?” Additionally, a small panel on the right part of the admin screen will display how many ads you have running, number of page likes, post reach and how many unread notifications you have. Facebook is getting more organized, and love it.
With the implementation of the new Pages design, it’s critical that you make sure all of your business’s information is filled out on your profile. This will make your fans’ experience on your page much better.
With these great new features, keeping up with your company’s Facebook page will be even more important. If you need help, contact us today at 770-383-3360 or 847-259-7312 for all of your social media needs.