Which Content Marketing Tactics Get the Best ROI?

-

152017In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.

Compelling content can help marketers tell a story, but it can also be cumbersome—and expensive—to create. So which content strategies are generating attractive return on investment (ROI) for marketers? The most cost-effective content types are articles, video and white papers, according to a January 2013 study of marketing decision-makers worldwide conducted by CopyPress, a software company specializing in content marketing tools.

In particular, marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.

Read more at http://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706#dcggoHCdDKlgJ1cG.99