How’d They Get in That Article?


AJC Homefinder

Many of our blog readers, Twitter followers and Facebook fans know mRELEVANCE as a company focused on marketing strategies that revolve around blogging, social media, search engine optimization and website development. You probably know us for our internet savvy staff, staying on the ever-changing, cutting-edge of online marketing. You might picture us sitting in front of our laptops, iPad to our left, smart phone to our right, connected 24/7. And you’re right.

But what you might not know is while we are a bunch of techies living in the world of Yelping, keyword ranking and website analytics; we also know the importance of one-on-one attention, careful media relations strategy and how to differentiate our clients from their competitors in the eyes of the media and the public. What you don’t see is when we turn OFF the email to write a bylined article. Or when we pop out of bed at 3 a.m. because we came up with a great story lead. Or the hours we spend each month scouring through editorial calendars trying to come up with the perfect pitch.

We’re not just an internet marketing firm. We are also a public relations firm. We spend a great deal of our time and effort building and nurturing relationships with reporters.  In fact, public relations is part of the foundation of mRELEVANCE. One of our managing partners has spent her entire career in public relations, and keeping our clients top of mind in the local and national media is always top of mind for us.

From lunch meetings with reporters to studying publications, news angles and the newest research, to inviting reporters to tour communities, we use the methods we think will work best to get our clients in the news.

And because we’ve been doing this for so long, we know the reporters that our clients are trying to reach. We know what information they are looking for. We know how they like to get that information. And while we can’t guarantee placement, we can guarantee that we will get our clients in front of a reporter.

We drop everything to take a call from a reporter. We email a reporter back immediately. We read their work, even when it doesn’t include one of our clients. And we’re honest, respectful of their time and when we tell them we will do something, we do it.

These long-standing, working relationships with reporters give us the edge. Take for example this recent AJC Homefinder article that features homebuyers in a community by one of our clients, Jim Chapman Communities.

Have you ever wondered why it seems like your competitors are in the news and you’re not? Well, we can’t tell you all of our secrets, but we can say that maybe it’s because they know someone who knows the reporter and that someone is working hard behind the scenes to get them in those articles. Think about it. Want to learn more? Contact Marketing RELEVANCE.