Pictures Provide Maximum Engagement

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Facebook engagementWe all have heard the saying that a picture is worth a thousand words, but come to find out when it comes to social media, pictures are worth more than any words. According to new research from HubSpot, Facebook posts that include photos received 53 percent more likes and 104 percent more comments than the average post.

With Facebook users uploading more than 300 million photos to the site per day and the rise of Instagram during 2012, marketers need to be aware that their customers want to and expect to see pictures.

However, pictures aren’t only good just for engagement, they are also good for EdgeRank, which is Facebook’s visibility algorithm that is based on user interaction. The higher your page’s EdgeRank, the more likely it is your content will appear in fans’ New Feeds.

The question then turns to what to do about the links your company is sharing on Facebook? The answer is that they are still important. No page should post photos 100 percent of the time, just like you should never post purely your content 100 percent of the time. However, you can sneak your links into these picture posts by adding them in the description or comments section. The same study found that links in photo posts received 84 percent more clicks than just a text or link sharing post.

The main take away from all of this for businesses is that photos are as important as ever, and you need to make sure your marketing strategies call for using social media outlets such as Pinterest and Instagram while also providing visual posts elsewhere.

If your company is ready to visually engage consumers in a way that will make a huge impact on ROI, contact Marketing RELEVANCE.