What Should My Marketing Plan Include?

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marketing planThere are so many choices today for where to spend marketing dollars, it is really not surprising that small businesses often ask us, “What should my marketing plan include?” Because we get this question a lot, we thought it would make a great blog post. Here are our top picks for what your marketing strategy should include in 2011.  Even if you can not afford all of these in your budget, your marketing strategy should contain several of them.  From the mRELEVANCE team, 15 marketing strategies for your 2011 marketing plan:

  1. A search engine optimized website
  2. Ongoing SEO (search engine optimization) and/ or PPC (pay per click
  3. Fresh website content – new specials, meaningful incentives, etc.
  4. Public relations – both online and traditional
  5. Local search – from a  Google place page to FourSquare, Patch, Yelp, etc.
  6. Social media sites, a strategy and fresh content – the basic four are a blog, Facebook, Twitter and YouTube
  7. Email newsletter – this is easier than ever if you have a blog
  8. Referral and/or Rewards program for existing clients
  9. Ads or articles in publications in target market
  10. Mobile-friendly website (i.e. NO flash)
  11. QR codes or Text
  12. Partnerships with relevant businesses (i.e. a gym and a smoothie company can offer dual discounts or share ad space)
  13. Reputation management and monitoring – set Google alerts, respond to negative comments on review sites such as Yelp, Google, etc.
  14. Social couponing – we love using coupons that we find on social media sites, of course you can still use newsletters and circulars too.
  15. Landing pages – this provides you with an excellent way to track and capture traffic on your website.

Let us know if you have others to add, or need help with any of these! Please comment, we love comments!