The New Viral Content Marketing Tool: Infographics

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Atlanta's Top Builders in 2012Every business dreams of having its content go viral, not only for the amount of exposure it can create, but also for the positive impact on search engine optimization. And, while YouTube videos have always been a way to quickly captivate millions of potential customers, the new kid on the block when it comes to viral content marketing is the infographic.

According to the Social Science Research Network, 65 percent of humans are visual learners. This is why YouTube Videos, memes and now infographics are so popular among audiences of all types. Infographics allow their creators to not only graphically display important information quickly, but they are also attention grabbing and more memorable than a data chart or long blog post filled with statistics.

Plus, with the proper amount of promotion, infographics can easily be shared across a wide range of channels from other blogs to social media sites such as Pinterest, Facebook and Instagram. Sharing leads to more incoming traffic and a greater number of backlinks, which are important factors for your site’s page rank.

Ready to take your statistics and information from boring to bold with an eye-catching infographic? Contact the Marketing RELEVANCE team. Our graphic design team has already created several popular infographics for  several clients, as well as Atlanta Real Estate Forum, and we can’t wait to get to work on yours!