Courtney Rogers, Mandy Holm and Sarah Lane all recently became Houzz certified. As graduates of the Houzz certification program, these mRELEVANCE team members now have the skills needed to better position builders and remodelers for success on the site.
Houzz is an online platform for homebuyers, homebuilders and designers to browse and save photos and products. The site connects potential clients to top professionals and is often referred to as “Pinterest” for builders, designers and homebuyers, because it is focused on homes.
Houzz was started when founders, Adi and Alon, struggled with remodeling their own home. They found it difficult to find new inspiration and dependable home professionals to work with. Because of this, they launched Houzz.com, a site that has grown to include more than 40 million homeowners, home design enthusiasts and home improvement professionals – across the country and around the world.
Houzz created a Certification Program for marketing consultants, with the intention of helping these professionals learn more about Houzz, to be able to better serve their clients. The Certification Program recognizes marketing professionals who have demonstrated knowledge of best practices for industry professionals using the Houzz platform.
mRELEVANCE now has three Houzz Certified professionals on staff. They are available to answer all of your Houzz questions related to using Ideabooks, Reputation Management on Houzz, Houzz Trends and Tips and Houzz Pro Resources. Additionally, they will be among the first to receive product news, market research and event invitations.
Courtney Rogers, Account Manager for mRELEVANCE states, “The Houzz Certification allowed me to gain an in-depth understanding of how to set up an effective account, and how it can benefit home builders by displaying their work, getting home buyer reviews and reaching other potential customers by answering questions that Houzz users have about their homes or the process of buying a home.”
By working with mRELEVANCE and our growing team of Houzz Certified members, your company will gain access to the tools and knowledge our team has gained.
Houzz is a powerful tool for homeowners and homebuyers, as well as builders, remodelers and interior designers. The site allows homeowners to visualize their completed remodeling project, make product selections and build an IdeaBook of things they like. Being able to envision the finished product helps to set expectations.
At mRELEVANCE we use new ideas and technologies, combined with some old school techniques, to drive traffic and increase sales for our clients. If your company is ready to take its marketing, public relations or social media strategies to the next level, contact Marketing RELEVANCE by calling 770-383-3360 or by filling out our online contact form.