Recently, The Atlanta Journal-Constitution reached out to mRELEVANCE in preparation for an AJC Homefinder cover story on the flooring industry. A reporter was looking for a source to interview and sought our help due to our knowledge of the field. We referred the reporter to our client Construction Resources for its prominence in Georgia’s flooring scene.
For the story, the reporter connected with Construction Resources’ Builders Floor Covering & Tile. The president and owner, Justin Atcheson, was interviewed and provided photos for the story. The story, titled “Flood of flooring options,” explored the wide varieties of flooring materials other than popular hardwoods. Atcheson explained that carpet is nearly half the price of wood, making it a viable, budget conscious alternative to wood.
Atcheson went on to provide more information about recent changes in the carpeting industry. He explained how carpet technology has been advancing since the economic downturn. In order to increase market share, carpet was made to be both softer and more durable. Atcheson stated that he thinks Mohawk carpet has done the best job, creating a SmartStrand carpet that has a permanent, built in stain protection. This technology can resist even the toughest of stains, including red wine, ketchup and juice.
The article ran on Sunday, June 15, and it can be viewed here. Mohawk carpeting and other flooring products can be found at Construction Resources’ four locations in Atlanta, Gwinnett, Alpharetta and Decatur. For more information about Construction Resources’ Builders Floor Covering & Tile, visit at www.getnewfloorstoday.com. For help with your public relations program, contact mRELEVANCE today.