Morgan Speaks to HBAA on Reputation Management


HBAA Summer MeetingThe 2016 Home Builders Association of Alabama’s (HBAA) summer meeting is coming up on Thursday, July 21 through Saturday, July 23 at the Hilton Sandestin Golf & Beach Resort in Destin. It is sure to be a time of fun, networking and learning with educational seminars and plenty of activities for the whole family.

If you are going to attend the HBAA summer meeting, be sure to attend mRELEVANCE managing partner Carol Morgan’s seminar on Friday, July 22 entitled,  “Managing Your Online Reputation” as she provides tips on how to building a proactive program for reputation management includes getting testimonials, responding to negative reviews, negative Facebook comments and more.  Get tips on how to set up a successful program. And, learn what to avoid as well!

In today’s world, consumers rely on online reviews and endorsements from their friends when doing research on a product or service. The Mintel flagship report American Lifestyles 2015, states that 69% of Americans seek advice and opinions before purchasing goods or services. Of those, 70% are likely to visit user or independent review sites before making a purchase, and 57% use social media networks for recommendations.

People get opinions on everything from what vet to use, where to eat dinner and what homebuilder to use.  According to report.opin. The massive amount of information located on online review sites and social media makes is easy for consumers to get a second opinion and validate their choices. Nielsen Media Research has identified that 80.9% of homebuyers consider reviews and testimonials important when researching home builder websites.

We have so much technology and information at our fingertips, so many people take advantage of that to help decide what company or product is best for them.  It is crucial to know how to maintain a strong online presence for your brand, as well as be equipped to monitor, protect and defend your brand’s reputation should the need arise. Morgan’s tips can be applied to help any business, big or small so be sure to not miss out! Morgan, in addition to working as managing partner of mRELEVANCE, is also the author of the best-selling book “Social Media 3.0”, which focuses on big picture marketing strategies to fully integrate all marketing components to cohesively work together. Her experience in marketing, public relations, social media and content give her the expertise in managing online reputations.

You don’t want to miss this great time for fun and education. For more information about the HBAA’s summer meeting, visit the HBAA website.

To learn more about how to manage your online reputation and the ways that mRELEVANCE can help your business, contact mRELEVANCE at 770-383-3360 or visit