mRELEVANCE Designs Award Winning GBAHB Website

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Marketing RELEVANCE

When it comes to web design, mRELEVANCE knows its stuff. And we don’t just work with builders and for profit corporations, we have a lot of experience working with non profits and associations. We are pleased to share that the website we built for the Greater Birmingham Association of Home Builders (GBAHB ) – www.BirminghamBuilder.com – recently won an award in the category of Best Website in the 2014 Association Excellence Awards – Home Builders Association (AEA-HBA) awards.

Launched in August of 2014, GBAHB wanted a more unique and user-friendly design. Custom designed and developed for GBAHB, the site features a large picture slider, colorful tabs and boxes for events and the news feed.

“The GBAHB website was segmented for ease of use,” said Mitch Levinson, managing partner of mRELEVANCE. “Because the association has several different primary audiences to reach, consumers, potential members, home builders and affiliate members, along with legislators and the media, the website allows all visitors to easily locate information relevant to them in a quick, intuitive manner.”

The site is organized to convey a clear path for users. For example, the main page features a “Find a PRO” button which sends users to a consumer resources directory providing contact information for Alabama construction companies and home builders.

Also on the main page, potential members can click “Membership” to find useful information about the GBAHB, how to become a member, what membership benefits include and membership contact information.

Members, legislators and the media can quickly find details about events and news to make searching for information easier and less time consuming. The GBAHB staff has full control over the custom menu structure and the website’s content, thanks to the innovative framework put into place by mRELEVANCE called rADMIN (RELEVANT Admin). Our custom backend content management system is user friendly, which makes updating the website very easy, and it is also search engine and mobile friendly.

The GBAHB website will be honored at the 2015 HBA Association Leadership Institute in Pittsburgh, Pennsylvania. Both mRELEVANCE, LLC Managing Partners Mitch Levinson and Carol Morgan will be in attendance to see the award ceremony and celebrate with the GBAHB on July 22 to 24, 2015.

If your association is in need of a new website, consultant on marketing or membership campaigns or speakers, contact us to make an appointment to meet during ALI.