If you’re like us, you stay up-to-date on all of the latest technology. From new apps for your smart phone to new gadgets, these innovations are all about making life easier. Imagine technology transforming your home too. Now, it can! mRELEVANCE recently partnered with client S&A Homes to launch a social media campaign to introduce the builder’s eTech™ smart homes package. We helped develop a fun giveaway centered around S&A Homes’ video that demonstrates this powerful technology. By having Facebook fans comment on the video with #eTechAppleWatchGiveaway for a chance to win one of three Apple Watches, the video was able to reach more than 500 people in just one month!
The campaign expanded the video views within a short time period and educated them on S&A Homes’ eTech™ program. Best of all the successful campaign providing a creative way to make a memory point with potential home buyers. After seeing the video, 100 people commented to enter the contest and liked the video too. Those actions showed up on their friends’ feeds, further expanding the reach. Isn’t it cool how a simple video can make such an impact?
What’s even cooler is what the video covers. The builder’s state-of-the-art eTech™ smart home package is included with the purchase of any to-be-built S&A home.** From unlocking the front door for the kids while at work to controlling the thermostat from anywhere to shutting off the lights to turning on appliances with the touch of a button, S&A Homes has you covered. Plus, the package can be completely customizable and controlled from your smart devices. That’s why we decided to incorporate Apple’s latest gizmo into the mix. Both are powerful and user-friendly.
Since its inception, S&A Homes has worked hard to offer high performance homes that are energy efficient and eco-friendly, which protects your investment and the environment without sacrificing the value that has helped S&A build more than 15,000 homes. The best part now is…every home is an E-Home. To learn more about S&A Homes, visit www.sahomebuilder.com.
To get help marketing your latest technological advancement or just your awesome company through social media campaigns or other promotional marketing campaigns, contact mRELEVANCE at 770-383-3360 or visit www.MarketingRELEVANCE.com.
**Effective 1/1/16 eTech is now available as an optional add-on feature in select regions – prices and availability vary by community and are subject to change without notice. eTech to be paid for by customer unless otherwise stated. See S&A sales consultant for details.