Rev up your social media program with Social Media 3.0, a new book by Carol L. Morgan, managing partner of mRELEVANCE, LLC. Morgan’s third book, published by MyHome Press, offers tips and advice to companies for creating a strategic social media marketing program.
“Social Media 3.0 is designed to help businesses take their social media presence to the next level,” explains Morgan. “The book includes content that will help reader’s understand how the various generations use social media, tips to set up a program and ways to integrate social media into strategic marketing.”
In a clear and concise style, Morgan explains how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and even shares real-life case studies of social media campaigns. Morgan also includes details on:
- Mobile websites
- Updates to search engine optimization (SEO), including Panda and Penguin
- Gaining Facebook likes and Twitter followers
How to get started with podcasting
- Obtaining more connections on LinkedIn
Additionally, Social Media 3.0 features how-to tips for new social media tools such as Pinterest, Google+, Tumblr, Instagram, Houzz and Foursquare.
Morgan has more than 20 years of experience in public relations and marketing. In addition to being a managing partner of Marketing RELEVANCE, a marketing, communication and interactive agency with offices in Atlanta and Chicago, she teaches social media seminars across the country.
Morgan’s past books, Social Media for Home Builders and Social Media 2.0: It’s Easier Than You Think, were both top sellers for NAHB BuilderBooks, the publishing arm of the National Association of Home Builders. To purchase Social Media 3.0, visit www.MyHomePress.com or call 800-223-2665.