Home Building Industry Utilizing Social Media

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social web globeWe are excited to announce that Mitch Levinson, managing partner of Marketing RELEVANCE, was recently featured in a Chicago Tribune article, “Builders and social media: What’s all the buzz about?” The article discusses how home builders across the nation are using social media including YouTube videos of new homes, Facebook testimonials and before-and-after photos of homes on Houzz.com to maintain and grow their business.

In addition to the latest community news, event and photos, Levinson says that reports on industry trends and tips for home owners make perfect social media posts.

“Facebook is sort of like the mall,” Levinson said. “You may end up coming home with something, but you didn’t necessarily go to buy something.”

Marketing RELEVANCE is a full service marketing agency that understands the importance of social media in a company’s marketing strategy.

“You hire the right person to plumb your homes or do the electrical work,” he said. “You also need to hire the right person to oversee your social media efforts.”

Home builders should consider using social networking sites like Facebook, Twitter, Pinterest, Houzz, Google+ and YouTube. Facebook and Google+ are great for detailed posts, while Houzz and Pinterest are picture perfect for image sharing and design ideas. By using the social media site that best caters to your marketing strategy, your company can reap the rewards of success!

For more information on how to boost your marketing strategy, contact Marketing RELEVANCE.