Morgan to Speak at HBAG Fall Meeting

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HBAG meetingWe are excited to announce that our own Managing Partner, Carol Morgan, will be speaking to members of the Home Builders Association of Georgia at its fall meeting on September 21, 2016. Morgan will present “Big Picture Marketing: Building a Solid Foundation for Your Business,” where HBA members can learn how to maximize their business’ marketing by making their website the center of their marketing strategy.

With dozens of real-world examples of innovative marketing tactics, Morgan will help attendees improve their business’ marketing program, and show why the website serves as the center of it all. Georgia HBA members, don’t miss out on this opportunity to propel your business to new marketing heights you never dreamed of!

A number of topics will be discussed throughout the seminar in order for guests to gain a well-rounded understanding of what a marketing campaign should be, including what the most important tactics in a marketing campaign are. Attendees will learn how to establish a foundation for their strategy and how to make sure the tactics used lead customers back to that foundation.

Morgan will also discuss the two key aspects that make an effective website: responsive design/mobile compatibility and goal conversion/tracking. Social media remains a crucial tool to effectively running a marketing campaign, and Morgan will go in-depth into that process and how it can be used to drive traffic to your website.

The last topic covered, but also one of the most important, will be how to create an effective reputation management strategy.

This event is open to anyone attending the Home Builders Association of Georgia Fall meeting at Jekyll Island.  Sales and Marketing Council members from all over the state are strongly encouraged to attend. The presentation takes place from 8 until 11 a.m. on September 21 and will be held on Jekyll Island at the Westin. Realtors and builders will be able to receive 3 CE credits for attending this seminar as well. To register visit www.HBAG.org, this event is $75 for SMC members or HBA members and $150 for nonmembers.

Marketing is at the core of every successful business. If you attend her presentation, Carol Morgan will provide you with professional advice on how to mold your strategy into a successful one. Learn the proper ways to use your website and other marketing strategies, so you and your company can reach your full potential!

Questions? Contact Kailey Murphy with HBAG at 404-763-2453 or klass@hbag.org.

For more information on the Home Builders Association of Georgia, visit www.hbag.org.