Spiffing Up the Floors

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A valuable marketing company should have a wide variety of resources and contacts to get the media placement that you need. For instance, mRELEVANCE recently landed our client, Construction Resources, Inc., in the Atlanta Journal Constitution. The reporter needed experts and came to us first. So, we got together with Construction Resources and figured out the best expert for the story. Since the article focused on flooring, Justin Atcheson of Construction Resources’ Builders Floor Covering and Tile in Buckhead was the perfect fit. That same day, he and the reporter had a phone interview. In the communications world, stories happen fast. Reporters rely on public relations pros like us to give them accurate information and reliable sources to contact in order to meet their deadlines. At the end, Construction Resources was able to deliver in a timely manner and received a fantastic placement. In fact, the article, called “Spiffing up the floors,” was the cover story of the AJC Homefinder section that ran on a Sunday (one of the highest days of readership).

If you would like to get top-notch placement for your company, contact mRELEVANCE today!