Recently, the Atlanta Journal Constitution featured three of our home building clients online and in the print publication. Traton Homes, Smith Douglas Homes and Ashton Woods Homes each offer communities near suburban, downtown cores, making them perfect fits for the article, “Living close to town.”
Written by H.M. Cauley, the article highlighted the trend that new downtowns where homeowners can live, work and play are becoming more popular in the metro area and are an alternative to isolated subdivisions. The reporter reached out to mRELEVANCE for help finding builders to interview as sources.
Currently building 45 homes priced from the $300,000s at Montgomery Park off Cherokee Street, Traton Homes knew that buyers would be attracted to the nearby Marietta Square. Josh Hilscher, Traton’s vice president of sales and marketing was quoted, “I think both the Marietta Square and Roswell’s downtown are two of the best suburban downtown areas. Marietta has a lot of charm, with the old architecture, theaters and nice restaurants on the Square. The culture you can get there is different than anywhere else.”
Cauley goes on to explain that another suburban town that’s paid attention to its downtown district is Woodstock in Cherokee County. That’s one reason why Smith Douglas Homes’ Woodstock Village is doing so well. Sarah Noel, marketing director of Smith Douglas Homes was quoted, “A lot of people want to move out to the suburbs and have a large home near a downtown that’s very charming but also close to I-575 and I-75.”
That statement also proves true at Ashton Woods Homes’ Woodstock Knoll and The Overlook at Woodstock Knoll. Our last client featured in the article, the builder provides homes priced from the $300,000s with an extraordinary amenity package and easy access to the town’s center. Cauley went on to share that the company is also building close to Town Brookhaven at Savoy, with townhomes priced from the high $400,000s.
While the article expressed a new home building trend through our clients, it also provided them with a great outlet to share photos and information about their newest communities with potential home buyers.
To learn more about mRELEVANCE’s public relations services, click here.