Twitter is once again expanding, and this time the site’s advertising offering is becoming more robust. The micro-blogging service, which currently only allows for advertising in specific metro areas, plans to release more geo-targeted advertising by the end of the year.
The new advertising services will allow brands to promote tweets to people who open the Twitter app within a certain range of their stores. This means that rather than advertising to all of metro Atlanta, if you are a barbeque restaurant in Roswell, you can target just that immediate area. This kind of promotion benefits brands looking to raise awareness of their location, or run Twitter-only deals or specials.
Twitter has released several new advertising products lately, including keyword and TV targeting, but geo-targeting would be a huge step up for the popular social media site especially as more brands spend money on mobile advertising.
In fact, a recent Nielsen study found that smartphone users spend nine hours and six minutes per month on social networks, and Edison Research found that 33 percent of smartphone owners who use Twitter use it multiple times per day.
While Twitter has declined to comment on when they will roll out their geo-targeting advertising services, they could be ready as soon as the fourth quarter of this year — just in time for the holiday season.
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