1. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  2. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  3. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  6. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  7. View Our Updated Marketing Portfolio

    We have updated our marketing portfolio to show off our recent successes.  We invite you to take a peek and see what you think!  We’d love to help with your business’ marketing efforts, whether that is building a new website that drives leads; creating a strategic public relations plan that results in placements in newspaper, print or online; building an overall strategic marketing plan to make sure your plans drive ROI and are coordinated, or using social media to grow… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Meet with mRELEVANCE at IBS 2017 and Save $500

    If you could attend a conference where everyone in your industry was together in one place at one time, wouldn’t you? The 2017 International Builders’ Show (IBS) offers the chance to do just that – meet with the most important global manufacturers, suppliers and vendors in the building industry during IBS 2017 in Orlando, Florida! The mRELEVANCE team will be there exhibiting, and we want to meet you! As a builder, developer or manufacturer, establishing a creative marketing strategy is a… Read More

  10. The Millennial Takeover: How to Work Successfully with Millennials

    In our first millennial-focused article, we introduced and explained who millennials are and what makes them different from other generations. To sum it up, the term millennial, also known as Generation Y, refers to anyone born between 1981 and 1998, currently age 18 to 35. As more millennials graduate college with mountains of debt and join the workforce, your chance of working with one increases tremendously. By 2020, millennials will make up more than 50 percent of the labor force!… Read More

  11. What is the Process of Building a Website?

    You have decided it is time for a new website.  Your old site isn’t mobile enabled, much less responsive, and it is built is an archaic language, like ASP or ColdFusion, and is just not search engine friendly.  Building a website is a major process, and we are sure you are wondering, what happens next? Well, if you have chosen Marketing RELEVANCE as your partner, here is how we approach website projects. Building a new website is approximately a 14… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Social Media 101 – Pinterest for Business

    According to the popular site, with a good Pinterest profile, your business can “get discovered by millions of people looking for things to plan, buy and do.” How can you accomplish just that? Read on for an overview of the site, how to impact your audience and a few tips on best practices and advertising. Just the Facts Pinterest started six years ago as a place to save the best of the web (think bookmarking on your web browser or… Read More