1. Marketing RELEVANCE Managing Partners to Present at IBS 2015

    Big money, come on BIG money. If you are going to be in Vegas for the International Builders’ Show (IBS) in January, we hope you win big — whether it is at the blackjack table (one of Mitch’s favorite games) or at the IBS education sessions with ideas you can implement immediately. mRELEVANCE managing partners Mitch Levinson and Carol Morgan will present four sessions during IBS, and they look forward to seeing you there! “Digital Marketing Delivers: How to Create… Read More

  2. 11 Questions to Ask When Outsourcing Your Sales

    Thinking about outsourcing your sales? It’s becoming more and more popular in the building industry because doing so allows you to maintain a sales force without having to manage a team in-house. An outsourced sales team can provide professional marketing, sales and operational support to builders through all stages of the new home sales process. However, just like you would hire a new employee, it’s important to be comfortable with the decision to hire a sales company. After all, they… Read More

  3. Fortress Builders Receives Coverage in MDJ and Cherokee Tribune

    Recently, The Marietta Daily Journal and Cherokee Tribune featured different communities built by our client, Fortress Builders. With new homes developing in thriving Cobb County, Fortress Builders is the perfect fit for the articles “Fortress has Community in Acworth” and “Fortress Builders has homes at Three Country Club Communities.” The Marietta Daily Journal’s “Fortress has Community in Acworth,” highlighted the groundbreaking for the new community, Lake View crossing on August 15. Acworth Mayor Tommy Allegood, city council members and department… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Registration Now Open for Free Reputation Management Webinar

    Have you wondered if you are doing everything you can to manage your company’s online reputation? If so, this FREE webinar is for you. Registration is open now for “Managing Your Online Reputation,” the final webinar in a series of six webinars from mRELEVANCE, LLC in 2014. Marketing RELEVANCE Managing Partners Mitch Levinson and Carol Morgan will present “Managing Your Online Reputation” on Tuesday, December 16 from 2 to 3 p.m. ET. The majority of consumers trust online reviews and… Read More

  6. Designs that Inspire

    The best designs are those that elicit an emotional response. For some, it may have to do with imagery. For others, colors or shapes may be what inspires. The most well-trained eyes may be moved by a design that is well thought-out or one that is so obvious it seemed to happen effortlessly. Whether the deliverable is a website, print advertisement, brochure or billboard, the ultimate goal is to sell, but each piece has (or should have) very specific sub-goals…. Read More

  7. 15 Questions to Ask When Looking for a CRM

    Having a great customer relationship management (CRM) system is crucial for any company that wants to organize and synchronize its sales, marketing, customer service and technical support. More importantly, it’s beneficial to find a CRM company that understands the way you interact with current customers and how you want to reach prospective customers. When looking for an effective CRM, here are 15 questions to ask prospective companies before investing in one of their systems. 1.    Is the system web-based or… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Top 15 Pinterest Mistakes

    As with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest. 15: Empty or incomplete boards. Always start a board with at least five pins. 14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your… Read More

  10. mRELEVANCE Creates Interactive Say “I Do” Contest

    Saying “I Do” to a new home is easy with an interactive social media campaign leading the way down the aisle. Recently, mRELEVANCE, LLC launched a Pinterest contest for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. Say “I Do” to Your New Home encourages participants to engage with the builder on Pinterest and to learn more about its wedding program for a chance to win a $250 Bed, Bath and Beyond gift card. The contest ends November… Read More

  11. mRELEVANCE Launches New Website for Highland Homes

    mRELEVANCE, LLC announces the next generation of the Highland Homes website, www.highlandhomes.org. Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet. “For today’s homebuyer, a builder’s website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes’ new website has cool functionality, combined with killer responsive design for a… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Laura Craft Elected to Atlanta SMC Board of Directors

    mRELEVANCE is excited to announce that our senior account manager, Laura Craft, was recently elected to the Greater Atlanta Home Builders Association’s Sales and Marketing Council’s (SMC) Board of Directors. Carol Morgan, managing partner with mRELEVANCE comments, “Laura’s experience at mRELEVANCE makes her the perfect candidate for this position as it has taught her to think about what is in the best interest of new home builders and their staff. Her experience working with various nonprofit boards will serve her… Read More