1. GAHBA Membership Appreciation Event

    A great time was had by all at last Wednesday’s Greater Atlanta Home Builders Association’s (GAHBA) Membership Appreciation Event.  Approximately 220 members attended from the builder, supplier and manufacturing trades, along with realtors, architects, and government agencies.  Mitch Levinson, Marketing Relevance founder, attended on behalf of the company. The event was graciously hosted by Carolina Lumber at their Midtown Atlanta warehouse and was a fitting and fun location.  Their friendly staff even valeted the guests’ cars.  Guests were treated to a… Read More

  2. Visit mRELEVANCE at the International Builders’ Show

    Networking, Education, relevant New Products…sounds like the perfect combination to improve and grow your business, right? But where do you find all these opportunities in one place? The 2018 International Builders’ Show (IBS) presented by the National Association of Home Builders (NAHB).  Held January 9-11 in sunny Orlando, FL, this trade show event offers the chance to meet with the most important global manufacturers, suppliers and vendors in the building industry, and the Marketing RELEVANCE team will be there too!… Read More

  3. Graphic Design Trends for 2018-Are You Keeping Up?

    Let’s take a look at the up and coming design trends for 2018.  Some of these concepts or elements may be integrated into a complete marketing plan, while others could be highlighted into individual elements of your campaign. Here are the design trends that will be pushing brands to new heights in 2018!  Video Delivers the Message As video becomes even more ever-present, we are seeing it continue to climb the hierarchy ladder; taking over landing pages, app home screens,… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  6. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  7. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  10. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  11. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. View Our Updated Marketing Portfolio

    We have updated our marketing portfolio to show off our recent successes.  We invite you to take a peek and see what you think!  We’d love to help with your business’ marketing efforts, whether that is building a new website that drives leads; creating a strategic public relations plan that results in placements in newspaper, print or online; building an overall strategic marketing plan to make sure your plans drive ROI and are coordinated, or using social media to grow… Read More