1. Back to the Basics: Guy Kawasaki’s Top 10 Tips for Perfecting Your Brand

    Social media guru Guy Kawasaki gave the opening keynote speech at this year’s Pubcon conference and went back to the basics by outlining his top 10 tips on how to perfect your brand. Chief Evangelist of Canva, an online graphics design company, an author of multiple books and a public speaker, Kawasaki is one of the foremost experts on all things marketing and social media. Whether you consider yourself a social media leader who may need a basics refresher, or… Read More

  2. Redesigned Highland Homes Website Improves User Experience

    The Highland Homes website just got a makeover. The front end of this Florida home builder’s website is now even more user-friendly, allowing future homeowners to get the most up-to-date information quickly. Additionally, there is a lot that we did behind the scenes to provide users with an improved experience. Now, it’s easier for visitors to access all of the information they need from a desktop, tablet or mobile device to find the new home of their dreams. Amy Cooper,… Read More

  3. mRELEVANCE Exhibits at 2016 International Builder Show

    mRELEVANCE is excited to announce our inaugural debut as an exhibitor at the National Association of Home Builders (NAHB) 2016 International Builders Show (IBS), January 19 – 21, 2016. IBS is the largest annual light construction show in the world, attracting 50,000 visitors from more than 100 countries each year. We will display our professional services via a creatively-themed “Lucky 7” booth located in the nextBUILD area at booth #C2665. We invite you to help celebrate our seventh anniversary by… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Traton Homes in the Press

    Media coverage is one of the best ways to spread your brand’s message. Recently, mRELEVANCE scored a story for Traton Homes about its newly opened design studio in Charlotte, North Carolina. Since Charlotte is Traton’s newest division, coverage showcasing the builder’s latest endeavor spreads the word to agents and future home buyers about the one-of-a-kind studio. mRELEVANCE developed a news release and pitched it to local Atlanta (Traton Homes is based in the city) and Charlotte publications. Traton’s stellar reputation… Read More

  6. Facebook Advertising Redefines Cost-Per-Click for the Better

    Facebook advertising has made a lot of changes over the past few months. If you have not tried it before, now may be a good time. Advertising on Facebook is designed with specific goals in mind such as tracking conversions on a website, creating in-store traffic, capturing phone call leads or securing website traffic with click-throughs. One specific advertising goal is clicks to a website, and when a business runs this type of campaign, it pays per click to the… Read More

  7. Marketing to the Female Population

    Women traditionally control a majority of the finances in a household. A woman’s innate ability to hunt down the perfect bargain, make a little go further and still manage to save a few pennies has been passed from generation to generation. Now, reports show that women are taking their expertise with managing money to the next level, as they have become the most powerful market opportunity in the world. According to Forbes Magazine, women control $20 trillion in annual consumer… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Marketing RELEVANCE Managing Partners to Present at IBS 2015

    Big money, come on BIG money. If you are going to be in Vegas for the International Builders’ Show (IBS) in January, we hope you win big — whether it is at the blackjack table (one of Mitch’s favorite games) or at the IBS education sessions with ideas you can implement immediately. mRELEVANCE managing partners Mitch Levinson and Carol Morgan will present four sessions during IBS, and they look forward to seeing you there! “Digital Marketing Delivers: How to Create… Read More

  10. 11 Questions to Ask When Outsourcing Your Sales

    Thinking about outsourcing your sales? It’s becoming more and more popular in the building industry because doing so allows you to maintain a sales force without having to manage a team in-house. An outsourced sales team can provide professional marketing, sales and operational support to builders through all stages of the new home sales process. However, just like you would hire a new employee, it’s important to be comfortable with the decision to hire a sales company. After all, they… Read More

  11. Fortress Builders Receives Coverage in MDJ and Cherokee Tribune

    Recently, The Marietta Daily Journal and Cherokee Tribune featured different communities built by our client, Fortress Builders. With new homes developing in thriving Cobb County, Fortress Builders is the perfect fit for the articles “Fortress has Community in Acworth” and “Fortress Builders has homes at Three Country Club Communities.” The Marietta Daily Journal’s “Fortress has Community in Acworth,” highlighted the groundbreaking for the new community, Lake View crossing on August 15. Acworth Mayor Tommy Allegood, city council members and department… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Registration Now Open for Free Reputation Management Webinar

    Have you wondered if you are doing everything you can to manage your company’s online reputation? If so, this FREE webinar is for you. Registration is open now for “Managing Your Online Reputation,” the final webinar in a series of six webinars from mRELEVANCE, LLC in 2014. Marketing RELEVANCE Managing Partners Mitch Levinson and Carol Morgan will present “Managing Your Online Reputation” on Tuesday, December 16 from 2 to 3 p.m. ET. The majority of consumers trust online reviews and… Read More