Are you reading this from a mobile device? Raise your hand if you are! Chances are if we could see you, at least half would have your hands raised. According to data from a Yesmail Interactive study, 61 percent of consumers view brand emails either on a mobile device or on both mobile and desktop devices. Mobile, defined as both tablets and smartphones, has taken off over the past few years, and has changed the way that marketers think about marketing strategies.
Here’s a look at some important statistics that you should consider if you are marketing a business:
- 49 percent of all emails are opened on a mobile device
- The click-to-open (the number of people who clicked on an email after opening it) rate across all industries is 100 percent higher for desktop than mobile
- The click-to-open rate for mobile devices is 11.07 percent
- 82 percent of mobile activity comes from Apple devices
- 61 percent of users view emails either exclusively on mobile or on mobile and desktop
It is important to note from these statistics that while almost half of all brand emails are opened on mobile, the click-to-open rate is almost 100 percent lower than those emails opened on a desktop. This means while your emails are being opened, they are likely not getting clicked on unless the user happens to be on their desktop.
And, while only 49 percent of all email opens are on mobile, this number is expected to climb to 60 percent by the end of 2013. Users are also expected to continue to move away from using desktops to either exclusively using mobile or using a combination of both. As a result, marketers need to consider a mobile and hybrid email strategy more than ever before.
At Marketing RELEVANCE, we have been working with mobile for years. Whether it’s building responsive design websites for mobile or mobile email campaigns, our team is dedicated to staying on top of making mobile work for your business.
It’s time your business joined the mobile bandwagon because your customers aren’t going to wait much longer for you to get on board. If you’re ready to get started, contact us today.