Do you need to make your message visually appealing? An infographic is the way to go. Recently, we created a bright and colorful piece to help Keystone Custom Homes encourage buying new homes with an infographic, “Why Should You Buy New?: New vs. Used Homes.”
The builder wanted to show that purchasing a new home saves money over time while not being boring (complex facts and numbers are way more easy to understand with graphics and, of course, they are more attractive). So, our amazing graphic designer and content team developed an infographic to accomplish the client’s goal and be interesting to look at.
Featuring a tall house with bite-sized facts in compartments or rooms, the piece shares how replacing the roof and flooring; remodeling the master bath and kitchen; and upgrading the furnace of an older home is costly. In the background, the infographic continues to explain how new homes are more energy efficient and have a better resale value than an older home.
After the final product came together, our team helped promote the infographic for Keystone Custom Homes through blog posts and social media posts. The key to utilizing an infographic as a component of a content marketing plan is promotion. They will support your overall marketing strategy by improving your SEO.
Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder, has been building quality homes for more than 20 years. The building company specializes in single-family homes and townhomes in 44 communities throughout Adams, Lancaster, York, Berks, Cumberland, Dauphin, Montgomery, Chester, and Lebanon Counties, as well as the Cecil and Harford Counties in Maryland.
To see the “New vs. Used” infographic, click here. To inquire about our creative, social media, SEO and other services, call us at 770-383-3360.