Builder Magazine recently covered mRELEVANCE and client Keystone Custom Homes in its online edition after a successful pitch by our public relations team. The story centers on the builder’s successful Pinterest campaign, “Say ‘I Do’ to Your New Home,” developed by mRELEVANCE and features a Q&A with Keystone’s Vice President of Marketing and Information Technology, Janette Hawkins, and mRELEVANCE’s managing partner, Carol Morgan.
The online article, which ran Nov. 10, praises mRELEVANCE and Keystone Custom Homes for a one-of-a-kind marketing campaign designed to increase engagement on the builder’s Pinterest profile and spread awareness of its New Home Bridal Registry Program. This program allows engaged couples to register with Wells Fargo Bank to create a checking/savings account comprised of contributions made by themselves or friends and family. The money can be applied towards a down payment on any Keystone home, though there is no obligation to buy from the builder. Unique to the building industry, the program required a one-of-a kind promotion.
The “Say ‘I Do’ to Your New Home” campaign asked participants to create a #SayIDoKCHContest board for a chance to win a $250 Bed, Bath and Beyond gift card. While on Pinterest, participants could also view images of Keystone’s communities, homes, floor plans, features and design trends and learn more about the New Home Bridal Registry program through the board “Happily Ever After Starts Here.”
The campaign’s conception, implementation and resounding success are all covered in the article that can be read here.
To learn more about our social media campaigns or how your company can receive national media coverage through mRELEVANCE’s public relations services, click here or call (770) 383-3360 today.