mRELEVANCE Wins OBIE Awards for Social Media Marketing

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Obie AwardsmRELEVANCE swept the social media categories at the 2010 OBIE Awards Gala held at the Intercontinental Hotel. This goes to show that strategic Internet marketing campaigns can produce effective results! The Internet marketing firm won both Gold and Silver OBIEs for Best Social Media Campaign. The awards were for work done on behalf of Bowen Family Homes and Circle 75 Townhomes.

Penny PowermRELEVANCE won Gold for Best Social Media Campaign for the second year in a row for Bowen Family Homes. The two-and-a-half month long Penny Power Promotion, which utilized only social media and online marketing, generated 998 new leads, increased traffic by 40% and produced 51 sales valued at $10.7 million. People are still asking, “Where’s Penny?”

circle 75 blogmRELEVANCE won Silver for Best Social Media Campaign for Circle 75 Townhomes. This Cobb County community sold 48 units in eight months. Through the effective use of search engine optimization and content marketing, overall website traffic increased during the campaign by 469%.

“These awards demonstrate the effectiveness of the online marketing programs built by  mRELEVANCE,” said Mitch Levinson, managing partner. “mRELEVANCE is recognized as the leader in the new home marketing social media space. It is rewarding to know that our efforts have been recognized by both our peers and the home building industry.”

This is the third consecutive year that mRELEVANCE has won OBIEs for award-winning Internet marketing. In 2008 the agency won Best E-Marketing – Best Interactive Application for its Heron Bay Golf and Country Club campaign. The agency was recognized in 2009 for Best Interactive Application for Atlanta’s favorite news blog, www.AtlantaRealEstateForum.com.

The Sales and Marketing Council of the Greater Atlanta Home Builders Association presents its annual OBIE Awards every November. The OBIE Awards began in 1980 and have grown consistently, now featuring more than 100 building, remodeling, marketing and personal achievement categories. The awards are the highest honor given in the Atlanta housing industry.

mRELEVANCE builds premium blogs, which we deliver with all search engine optimization tools and plug-ins expertly configured so clients can begin writing posts with ease. Often, clients ask our team of experienced writers to populate their blogs with meaningful content that incorporates key search terms for maximum search engine optimization. Let us know how we can help you with your home builder marketing or other online marketing, contact mRELEVANCE.