When Traton Homes distributed a news release about its sponsorship of the Cherokee Heights Arts Festival, it killed two birds with one stone. While the release promoted the Festival and the Atlanta home builder’s sponsorship, it also promoted Traton’s newest Historic Marietta Square community, Montgomery Park.
The Cherokee Heights Arts Festival, located within walking distance of Montgomery Park, was the perfect catalyst for promoting the new community. But, how did we effectively promote Traton’s sponsorship of the event to its target audience? We distributed a news release to both online and print media. As a result of using both outlets, Traton Homes was able to reach a variety of target audiences with coverage in the Marietta Daily Journal, Cherokee Tribune, Atlanta Daybook, Cobb Life Magazine, Marietta Patch and more.
While many believe that print is a dying form of media, we believe in a comprehensive public relations strategy that targets both online and print media. While a portion of your target audience may read news online, the other still reads print. So, would you rather reach a portion of your audience and hope that word of mouth helps spread the news accurately (remember the telephone game?)? Or, would you rather reach your entire target audience the first time and control the message they receive?
While any positive media coverage, whether print or online, is good, you don’t want to miss out on an opportunity to reach your key demographic. Let Marketing RELEVANCE design the perfect comprehensive public relations strategy for your company today. For more information, call 770-383-3360 or visit www.marketingrelevance.com.