Is video marketing really worth the time and effort for promoting your business? Will customers or clients even take the time to watch it? The answer is yes! From YouTube to virtual reality, video marketing is a trend that is progressing rapidly. At IBS 2017, mRELEVANCE partners Mitch Levinson and Carol Morgan are joined by Laura Alston from Rausch Coleman Homes, Kelly Fink with The Providence Group, Janette Hawkins with Traditions of America and Irene Hall of FrontDoor Communities to explain why 2017 is the year of video marketing for your business.
Videos are a useful tool for increasing brand awareness, prospects and sales. With vision being our dominant sense, it’s easy to see why video marketing is so effective. It creates conversations and trust among customers, it encourages people to engage and ignite emotions and it increases the time spent on websites by visitors. In this session, audience members will garner ideas for how they can use videos in their marketing program for lead generation, driving traffic and engaging and influencing prospects, through community, floor plan and model home videos, testimonials and virtual reality. Attendees will see real-world examples of how various builders use video today, and gain practical tips for creating, uploading, sharing and promoting videos.
Attend this session to gain an understanding of the importance of video marketing as part of a cutting-edge marketing program. The speakers will share practical ideas of how home builders from across the nation are currently using video to market new home, drive traffic and improve search engine optimization. With the massive amount of content that potential home buyers are exposed to on a daily basis, their attention spans are short. This session gives tips on how to engage audiences and sell brand through video marketing in a matter of seconds.
Whether you believe in the effectiveness of video marketing or not, the fact still remains that businesses can use it for a competitive advantage by getting more eyes on their page. Videos are also a great way to get exposure and reach more people without having to pay for advertising. Businesses can evaluate the feedback loop for videos and measure the click-through rate, drop-off points, or number of times watched. This method gives a visual of what marketing tactics are working and which are not.
If video marketing is new to you, or if social media is still a blur, attend the session at IBS on January 10 at 2 p.m. in room W311C to learn how to get on the right track to promoting your brand. Guests can also visit with Mitch and Carol at booth #W5589 in NEXTbuild to take advantage of incredible incentives.