When S&A Homes reached out to us about implementing a holiday home decorating contest using social media, we knew exactly what to do. According to BlogHer‘s annual study on women and social media, 81 percent of women trust Pinterest recommendations and another 67 percent trust recommendations made on Facebook. With these statistics in mind, designing the holiday contest to use both of these social media sites was a no brainer.
The Holiday Home Decorating Contest encourages homeowners to share pictures of their beautiful homes decorated for the holiday season on Pinterest using the hashtag #SAHomefortheHolidays, and then to post a link to their pin on the builder’s Facebook page for a chance to win a $100 gift card. By utilizing both social media sites, S&A Homes is able to reach a much wider audience than if they were just encouraging sharing on one site. The builder is also promoting the contest on their other social media outlets, including their blog, Twitter, LinkedIn, Google+ and Instagram, as well as through an e-blast.
Here are the links to various elements of the campaign, so that you too can get in on the holiday decorating fun:
- Repin this pin for the S&A Homes “This Is..Home for the Holidays” board
- Retweet any tweets from @SAHomeBuilder that use #SAHomefortheHolidays
- Like, comment and share the S&A Homes Facebook post about the contest
- Read and share the blog post about the contest
If you are a business looking to implement a fun, seasonal social media campaign in 2014, give us a call today at 770-383-3360 to learn more.