- Share a Lot and Frequently – This sounds really basic, but it is incredibly important. The more that you share and the more often that you share, the more people that will see your pins. It’s not just about the volume of what you pin, but timing. Pin as much quality content as you can, but spread out pinning so that you hit different users at different times. Some users may scroll through their feed to see every pin that they’ve missed since they were last on the site, but some won’t. So, increase the likelihood of making pins more visible to the most users by pinning a few pins at more frequent intervals than many pins at less frequent intervals.
- Connect Social Networks – Connect your Facebook and Twitter accounts with your Pinterest account to attract current friends and followers. Plus, when connecting accounts, Pinterest individual users (like sales agents) can use the site to find friends from other networks. Be sure to tweet pins to your Twitter followers. Show Pinterest activity in your Facebook friends’ and followers’ feeds by allowing your activity to post on your timeline. Don’t forget to also add a link to your Pinterest account in your other social media account profiles/bios, so you’re cross-promoting each of your social media sites everywhere.
- Comment on Popular Pins – Once you are comfortable using Pinterest, one smart strategy for getting more followers is to comment on popular pins by others. Here’s how it works: look for related, popular pins from others and comment on them about why you like the pin. This will make pinners want to check out your page and follow you. Be careful, though; too much commenting is seen as spammy by Pinterest and could lead to the suspension of your account. Limit comments on pins to no more than three per day. Also, when appropriate, mention others in the pin description or comments section to attract their attention and get them and their followers to follow you.
- Promote Individual Boards – It’s important to keep in mind that some people prefer to follow specific boards that interest them as opposed to following entire profiles, so in addition to promoting your Pinterest account in general, make sure to also promote specific boards. To do this, first place your most popular boards in the top row so people can see them as soon as they visit your page. Also, add the board widget to your website (find it on the widget builder page on Pinterest for business). This widget will display 30 of the latest pins from the selected board and take visitors directly to that board when they click on it.
- Follow Others – If someone is just getting started with Pinterest and looking to build up followers, one of the best ways to do so is to start following others. Look for pinners who are pinning similar content. Follow them. You may want to follow as many as a few hundred people each day. Some will follow you back. Continue to follow the ones who follow you back, and unfollow the ones who don’t follow you back. Repeat this process often while building up your account.
- Keep Followers Happy – We all know that it isn’t just about gathering up followers, the key is keeping them. You’ll always be in “recruitment” mode, but after your initial push for followers, shift your primary focus from gaining new followers to building relationships and engagement with existing followers. Do this by keeping your followers happy. Read the post, “Top 15 Pinterest Mistakes” for tips on what to do to keep your followers satisfied and engaged.
For more Pinterest tips, view our “Using Pinterest to Sell Your Homes” webinar video by clicking here. If you are looking to take your social media program (including Pinterest) to the next level, contact mRELEVANCE to find out how we can help reach your social media goals.