With visions of sugar plums dancing in our heads and the promise of an extended holiday vacation right around the corner, many of us end up extremely distracted this time of year. Not to mention all of the holiday parties, shopping, baking, decorating, visits with Santa and other events that come along with the season. It’s a wonder we can accomplish anything productive, let alone remember to post to all of our social media sites. Besides, if we’re this distracted then everyone else is too. I mean, no one is actually spending time on social media like Facebook, Twitter or reading blogs, right? Well, that’s not entirely true.
You may see a decline in readership, new fans and followers or Google searches at this time of year, but that doesn’t give you an excuse to slack off during the holiday season. Below are some of the reasons why you should continue to post content and monitor your social media sites, no matter what holiday is upon us.
Gaps in posts send a not so good message to your readers: You still have readers during the holidays, and if you’re not posting to your sites then it shows them that you just don’t care. Plus, large gaps in content say to your readers that you’re not reliable. That’s not the message you want to send to your potential clients and customers.
You’re losing valuable ground: You may be taking the holidays off, but I guarantee you that Google and some of your competitors are not. So, all of that work you did optimizing your blog goes to waste as you fall farther and farther down the search engine results page.
The holidays don’t stop the negative comments from coming: You may be filled with the warm and fuzzies, but that doesn’t mean that everyone else feels the same way. An unhappy customer may use one of your social media sites to voice a concern or issue during your holiday break. That’s not something that you just want hanging around unresolved.
Need more help? We’re here for you (even during the holidays)! Contact mRELEVANCE today for help in developing a social media strategy that will get you connected to your target audience.