Carole Johnson

  1. IBS Educational Seminars with Mitch Levinson

    The 2018 International Builders’ Show offers not only offers thousands of exhibit square footage, but also a tremendous opportunity to learn and even earn continuing education credits. Two of the impressive selections of educational sessions are presented by Mitch Levinson; an abbreviated Tech Bytes session and an in-depth Master session, co-presenting with Kelly Fink of The Providence Group and Dawn Sadler of Builder Target. Wednesday, January 10   2:50pm – 3:20pm   Room #230 Tech Bytes Session:  Has Your SEO Jumped the… Read More

  2. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  3. GAHBA Membership Appreciation Event

    A great time was had by all at last Wednesday’s Greater Atlanta Home Builders Association’s (GAHBA) Membership Appreciation Event.  Approximately 220 members attended from the builder, supplier and manufacturing trades, along with realtors, architects, and government agencies.  Mitch Levinson, Marketing Relevance founder, attended on behalf of the company. The event was graciously hosted by Carolina Lumber at their Midtown Atlanta warehouse and was a fitting and fun location.  Their friendly staff even valeted the guests’ cars.  Guests were treated to a… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Visit mRELEVANCE at the International Builders’ Show

    Networking, Education, relevant New Products…sounds like the perfect combination to improve and grow your business, right? But where do you find all these opportunities in one place? The 2018 International Builders’ Show (IBS) presented by the National Association of Home Builders (NAHB).  Held January 9-11 in sunny Orlando, FL, this trade show event offers the chance to meet with the most important global manufacturers, suppliers and vendors in the building industry, and the Marketing RELEVANCE team will be there too!… Read More

  6. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  7. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  10. Cup Cup Hooray – It’s National Coffee Day!

    Today is National Coffee Day and the mRELEVANCE team thought it would be fun to share our coffee preferences and what they say about us. Maybe it’s also a little insight as to how we work as an internal team and with our clients. Read through; let us know if you agree. Black Coffee – That’s it…plain, hot and pure Mitch Levinson, President and Jason Grey, Web Developer Black coffee drinkers tend to lead a more minimalistic lifestyle. They tend… Read More

  11. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Happy Online Learning Day!

    Have you ever attended a webinar? Completed coursework online? If so then you’ve participated in the exploding phenomenon known as “online learning” and today just happens to be National Online Learning Day. This day is designed to create awareness of the growing community of learners of all ages, thanks to technology. It’s this technology that provides the convenience and personalization that online learners yearn for. From your preschooler learning to navigate a keyboard to your college student earning extra credits… Read More